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WEBINAR

Unlocking The Mystery of Donor Retention

WEBINAR: Thursday, June 5 @ 2 PM ET | 11 AM PT

Unlocking The Mystery of Donor Retention

Donor retention is one of the biggest challenges—and opportunities—in fundraising. On average, nonprofits lose over 60% of their donors every year. That kind of churn leads to more work, higher costs, and missed opportunities—especially for organizations with limited staff and resources. But here’s the good news: your next major donor might already be in your database—you just haven’t activated their potential yet.

Join Barbara O’Reilly, CFRE, principal of Windmill Hill Consulting, for a dynamic session that will help you crack the code on donor retention. Whether you’re looking to stabilize your fundraising program or grow it, this session will give you the clarity and tools to turn more one-time donors into long-term champions.

Learning Objectives:

• Identify key motivators that influence donor loyalty and use them to inform communications and engagement efforts.
• Design a donor stewardship plan that creates consistent, meaningful touchpoints throughout the donor lifecycle.
• Develop specific, actionable steps to involve staff and board members in improving donor retention through relationship-based fundraising.

This webinar will be recorded for future viewing. If you can’t make it, go ahead and register anyway. You’ll receive the recording a little later.

> THIS WEBINAR WILL BE LIMITED TO 1,000 LIVE ATTENDEES <

Barbara's Profile Picture'
Speaker Barbara O'Reilly
Barbara is a seasoned fundraising consultant on a mission to help more nonprofits raise more money by creating strong donor experiences. She has thirty years of annual fund, major gifts, and campaign fundraising experience at major non-profit organizations including Harvard University, the National Trust for Historic Preservation, Oxford University in England, and the American Red Cross. Her firm, Windmill Hill Consulting, works with nonprofits to give them to resources, skills and mindset they need to build more effective donor relationships and catapult their revenue. She serves as past president of the Association of Fundraising Professionals (AFP) Washington DC Metro Chapter. She sits on the board of the BBB Wise Giving Alliance and the Giving USA Foundation where she chairs the Research Committee.
Dani's Profile Picture'
Host Dani Cluff
Dani Cluff is the Channel Marketing Coordinator at Bloomerang. Her passions include reading, hiking, and spending time with the people she loves. Dani supports organizations focused on cancer research, animal welfare, and mental health. Outside of the office, Dani enjoys spending time with her family and exploring new places in her city.