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It’s true that people are more generous at the end of the year with a quarter of annual nonprofit revenue being raised in the month of December. But unfortunately, donor retention rates are the lowest ever and nonprofits are spending more time and resources bringing donors in than they are keeping them. Join us to learn some simple and inexpensive donor appreciation strategies that you can put into practice immediately.
Topics Covered:
• Context setting and a few stats on December giving and donor retention
• 4 donor loyalty strategies you can put into practice today!
• Time to share your ideas with one another around gratitude and donor retention
Speaker Krista Berry
Krista is an innovative social sector strategist and educator with over 20 years of diverse professional nonprofit experience from San Diego to New York City. Krista plays a crucial role in fulfilling Candid’s mission of getting people the information they need to do good by actively listening to community and partner needs, contributing to the evolution of educational offerings, and serving as brand ambassador and subject matter expert, to ensure that Candid’s resources reach the communities and people who need it the most. Before joining Candid in 2020, Krista was a fundraiser, Executive Director, philanthropy consultant, and adjunct professor teaching fundraising, nonprofit governance, and finance. She currently lives by the beach in South Florida and is an avid roller skater with a passion for making the world a better place.
Host Margie Worrell
Margie Worrell is the Curriculum Manager at Bloomerang. She serves on the board of the Peace Learning Center in Indianapolis, and has worked extensively with nonprofits as both a staff member and a lead volunteer. Her passions include education, theatre, her two grown children and her two small dogs.