Do you really need an outside consultant to interview your biggest and best potential donors? There’s a better way to test the case and the goal for your campaign. Join Andrea Kihlstedt and Amy Eisenstein, thought leaders and innovators in the capital campaign field, to debunk prevailing myths about feasibility studies. Learn how you can leverage this critical, early campaign planning tool to truly build relationships with the philanthropists in your community and get a jumpstart on your campaign.
• Learn the pros and cons of traditional fundraising feasibility studies
• Identify feasibility study models and how to pick the best approach for your organization
• Understand the important role a feasibility study plays in successful campaigns
Speaker Amy Eisenstein
Amy Eisenstein, ACFRE, is the CEO and Co-Founder of Capital Campaign Pro. She has been a development professional and fundraising consultant for more than 25 years.
Recognized as a leading expert in her field, she helps small and large nonprofits alike raise millions of dollars.
Amy spent the first part of her career as a development director three organizations:
Shelter Our Sisters (a domestic violence shelter)
The New Jersey Institute for Social Justice
Since 2008, she has consulted for nonprofit organizations on capital campaigns and major gift fundraising. She is a frequent speaker at national and local conferences and has authored several books on fundraising including, Major Gift Fundraising for Small Shops.
Amy served on the board of AFP-NJ for nearly a decade, including serving as President of the board in 2014 and 2015. She was recognized by the AFP-NJ Chapter with the Award for Consulting Excellence in 2019.
Amy became a CFRE in 2004 and received the ACFRE in 2013.
Speaker Andrea Kihlstedt
Andrea Kihlstedt is an author, trainer and coach in capital campaign fundraising. Andrea has been in the fundraising profession for more than 30 years. She is co-founder of Asking Matters, Capital Campaign Masters and Capital Campaign Pro.
A gifted author, Andrea has written four books on fundraising, including Capital Campaigns: Strategies that Work, considered by many to be the “bible of capital campaign books. That book, a 400 page textbook on capital campaign fundraising, is now in its 4th edition. Her most recent book, Train Your Board (and Everyone Else) to Raise Money, coauthored with Andy Robinson, is a compilation of 51 training exercises.
Andrea is known as an innovator in the field. She pioneered the concept of Asking Styles and has written extensively on that subject. She has developed a model for donor conversations that has now been adopted by many in the field.
Along with Amy Eisenstein, Andrea developed Capital Campaign Pro to provide an effective, reasonably-priced way for organizations to get the support they need to conduct successful capital campaigns.
Host Ann Fellman
As the CMO for Bloomerang, Ann is responsible for the company's marketing and thought leadership programs to strengthen relationships with the nonprofit community. Ann brings more than 24 years of technology marketing experience, including time at the Minnesota High Tech Association. Prior to Bloomerang, Ann was an independent marketing consultant for B2B SaaS businesses, served as Senior Vice President of Marketing at Code42, and was named one of the “Top Women Leaders in SaaS of 2018.”