B.E.A.M. (Beaches Emergency Assistance Ministry)
Overall, Bloomerang customers that sent fundraising appeals raised $1.35MM more during the COVID-19 crisis than they did during the same time period last year! We wanted to highlight some of those success stories here.
In this video, Steven from Bloomerang sits down (virtually) with Gracie from B.E.A.M. (Beaches Emergency Assistance Ministry) to talk about how they have raised over $80k through persistent fundraising and stewardship.
BEAM, no stranger to emergencies (it’s in their name), jumped into action as soon as the crisis began. Gracie didn’t hesitate to include a soft ask in every update email, and shared impact stories frequently.
The #1 reason people don’t give is because they’re not asked. If you make that decision for them, you’re not going to raise any money.
1st Crisis Email
34% open rate, 4% click-through-rate
Subject: Emergency funds needed; COVID-19 intensifies
Crisis Update Email
With all of the in-person interactions BEAM has with service recipients, explaining social distancing measures was critical. Gracie made sure to always include a soft ask in each update email.
48% open rate, 5.8% click-through-rate
Subject: COVID-19 – How You Can Help
Impact Update Email
Deeper into the crisis, Gracie did not shy away from telling specific impact stories of what their services team was able to accomplish through donor support. BEAM boasted an unprecedented increase in first-time donors.
42% open rate, 5.7% click-through-rate
Subject: BEAM Reacts as COVID-19 Needs Increase
Updated Thank You Letter Template
Gracie updated their standard thank you letter template to acknowledge crisis support specifically: