Strategies nonprofits of any size can use to find more donors, build and sustain donor loyalty, and raise more money

What's Inside:

 by Bloomerang | All rights reserved | Copyright © 2021

About the Author:

You can’t think of communication, online or otherwise, as something ancillary to your fundraising. It’s the core of your relationship-building and donor loyalty strategy.

You want a communication strategy that helps you develop a more sustainable funding model, right? Then being active online is no longer optional.

Frequency, quality and consistency of communication will be your keys to success. 

Ready to revamp? This eBook outlines several effective ways to build and sustain donor loyalty in a way that integrates well with your other communication and fundraising strategies.

The big picture goal
Who are your natural constituents?

Guide: Online Approaches to Build and Sustain Donor Loyalty

Made with

12 online strategies your nonprofit can easily manage
What's the point of your plan?
How can your content be helpful?
Balance asks with non-asks
Pick at least one story to tell, and then imagine the many ways you can tell it across multiple channels
What kinds of visuals will put a human face to your nonprofit’s work?
Claire Axelrad, J.D., CFRE
Claire is Principal of the social benefit consulting firm, Clairification. Named Outstanding Fundraising Professional of the Year by AFP, Claire teaches the CFRE course that certifies professional fundraisers, is a presenter for 4GOOD Nonprofit Webinars, a regular contributor on nonprofit social media to Maximize Social Business and was named “Best Fundraising Blog of 2013” by FundRaising Success Magazine.
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