Fundraisers, when all is said and done, are in the 
“Happiness Delivery Business.”

In this Worksheet you’ll be shown and instructed on:

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About the Author:

The reason you ask for money is to make the world a better and happier place. Right? And this extends to donors too! 

You must go about your Happiness Delivery Plan with intention. Because giving is seldom its own reward. Your donor needs your help if they’re to truly bask in the glow of their giving.

There’s plenty of research showing that giving leaves people with a warm glow – an actual shot of dopamine
triggered by the brain’s pleasure center. So a good way to approach building your Donor Love and Loyalty Plan is to think about what would make your supporters happy.

Are you ready to give your donors the love they deserve? You’ll find a worksheet here you can use as a template to build your own Donor Love and Loyalty Plan.

Claire is Principal of the social benefit consulting firm, Clairification. Named Outstanding Fundraising Professional of the Year by AFP, Claire teaches the CFRE course that certifies professional fundraisers, is a presenter for 4GOOD Nonprofit Webinars, a regular contributor on nonprofit social media to Maximize Social Business and was named “Best Fundraising Blog of 2013” by FundRaising Success Magazine.
Steps to Building a Donor Love and Loyalty Plan
Donor Love and Loyalty Best Practices
Claire Axelrad, J.D., CFRE

Your Donor Love and Loyalty Plan

Cultivation, Engagement and Relationship-Building Worksheet