Content marketing is about engagement.

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by Bloomerang | All rights reserved | Copyright © 2021

About the Author:

Not just any content will do though. It must be closely aligned with your constituents’ interests, which means creating and disseminating content simply for “top of mind awareness” is no longer sufficient.

It’s critical that you integrate donor-centered content marketing and fundraising. The single biggest step you can take to increase traffic, connect with fans and acquire and retain more donors is also the hardest: Be more interesting.

Engaging, interesting content springs from your mission. The why of your existence, and the stories that demonstrate your successes in fulfilling that mission and reaching your ultimate vision.

Are you ready to give your donors the content they deserve? You’ll find a worksheet here you can use as a template to build out your own donor-centered content marketing.

Claire is Principal of the social benefit consulting firm, Clairification. Named Outstanding Fundraising Professional of the Year by AFP, Claire teaches the CFRE course that certifies professional fundraisers, is a presenter for 4GOOD Nonprofit Webinars, a regular contributor on nonprofit social media to Maximize Social Business and was named “Best Fundraising Blog of 2013” by FundRaising Success Magazine.
Worksheet Exercise: Marketing and Fundraising 
Develop Content to Move Your Agenda Forward

Claire Axelrad, J.D., CFRE

Donor-Centered Content Marketing Worksheet and Checklist

Content to Include in an Effective Nonprofit 
Publication: A Checklist
Content to Exclude from an Effective 
Nonprofit Publication: A Checklist

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