Is your organization running a successful monthly giving program? Are your major donors feeling loved and inspired, and therefore fulfilling their long-term commitments to your organization? Also, what can your organization do with its recurring revenue and committed dollars next quarter, next year, or over the next 5 years?
Bloomerang’s Projected Revenue features can provide you with answers to all of these questions.
First, let’s take a look at how much money has been promised vs. received for your recurring giving and pledge programs. OH, and before we proceed, congrats on having a recurring giving or pledge program! Asking donors to support your organization on a recurring basis, or for an extended period of time, is the surest way to increase your donor retention.
Bloomerang’s Projected Cashflow report template offers quick access to the recurring donations and pledges with payments scheduled for this fiscal year, along with the actual dollars received for each. Quickly change the date to see the projected revenue for each quarter, next year, or for past years.
Projected Revenue by Fund, Campaign, or Appeal
Next, let’s determine where your projected revenue is going to have the greatest impact. View projected revenue by fund to see how future dollars will be spent. Look at the revenue expected for each campaign or appeal to measure your success, and determine where to focus additional fundraising efforts.
Emails and Letters
When it comes to giving, people follow their hearts. Use the Projected Revenue filter with Bloomerang letters and emails to send frequent updates to your committed donors. Connect with them by sharing real stories on how their dollars are making a difference. These are the constituents who are making your organization sustainable, and it only takes a few minutes each month to send an update.
Speaking of communicating with constituents, did you know Bloomerang allows you to easily see with whom you’ve had (or haven’t had) a personal interaction in the past month, 3 months, or whatever time frame you choose to review? Use Bloomerang reports to determine which projected revenue constituents you need to call, or meet in person, so they understand just how important their support is to your organization. Make it a goal to personally follow-up with more constituents this month than last month.
Bloomerang customers can click here
to learn more about the Projected Revenue features.
To see what else we’ve been doing, visit our product Changelog.
Cody is a Product Manager at Bloomerang. Cody holds a Bachelor of Arts degree in Political Science and Rhetoric from Wabash College. He also holds a Juris Doctor degree with a concentration in Health Law from Indiana University School of Law – Indianapolis. He's been a valued member of Bloomerang since the doors opened in 2012.