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ACADEMY

List Segmentation

Providing targeted communications to different donor groups is one of the cornerstone strategies in individual giving.

Learning objectives:

  • Strategy for list segmentation
  • Building a communication plan
  • Create foundational segments (non-donors, lapsed donors, new donors, everyone else)
Diana Otero
Diana Otero is the Product Engagement Manager at Bloomerang. She served on the board of the Nantahala Hiking Club, one of the 31 trail maintaining clubs of the Appalachian Trail Conservancy, a nonprofit organization driven and powered by volunteers.

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