Over the last few years, New Year's Eve has started to feel a little bit like Giving Tuesday, with a flood of email appeals touting expiring match opportunities, goal shortfalls and giving deadlines bordering on aggressive. [spoken in a curmudgeon's voice] Spending some time today unsubscribing from nonprofit emails. Like [...]
The end of the calendar year is make or break time for most nonprofits. Nearly 30% of nonprofits raise 26-50% of their annual fundraising in November and December – when folks are feeling their most grateful and generous. 30% of annual giving occurs in December. 30% of all online giving [...]
As we approach the end of 2018, many nonprofit organizations are gearing up for the year-end fundraising push. Considering that nearly 30% of nonprofits raise 26-50% of their annual funds from their year-end appeal, and that nearly a third of annual giving across the United States happens in December -- [...]
Get 100% of board members to give at a passionate level. This should be your pre-eminent goal as you enter into year-end fundraising season –the time of year when most folks feel peak generosity. However, just feeling in a giving mood won’t necessarily translate to philanthropy. Most significantly, it won’t [...]
The last six weeks of the calendar year are make or break time for nonprofits. In fact, nearly 30% of nonprofits raise 26-50% of their annual fundraising in November and December – when folks are feeling their most grateful and generous. So you really want to be firing on all [...]
It's getting to be that time of year. We're just a short few months away from the start of end-of-year giving. That means it's time to start thinking about how you're going to segment and execute your end of year appeal. Q4 giving has traditionally been the time of year [...]
In 1984 Robert Cialdini wrote a groundbreaking book, Influence: The Psychology of Persuasion, outlining principles of influence that affect human behaviors. Today these principles have been well documented. Trail-blazing research added by behavioral scientists like Daniel Kahneman and Amos Tversky supports and expands on Cialdini’s principles. No matter how much technology advances, the triggers [...]
As Labor Day approaches in the United States, you will read about and be invited to many webinars helping you and your fundraising team prepare your year-end appeals. In addition, there will just as much stating you need to prepare for your Giving Tuesday appeal(s). However, very seldom (if ever) [...]
It’s going to be busy in November and December. So plan ahead to keep yourself sane. Nearly 30% of nonprofits raise 26-50% of their annual fundraising from their year-end ask. Nearly a third of all annual giving happens in December, and 12% of all giving happens in the last three [...]
You’re coming into the home stretch! It’s the end of the calendar year. This is the time when your annual fundraising goals will likely be met, surpassed or put onto life support. Because even if you operate on a fiscal year, now is the time when most people do most [...]
If you consider the year-end appeal to be a December pursuit, think again. September is the month when you should be starting, as that’s when your donors are starting to think about it, too. Donation-related searches increase 30% from August to September, according to Google, and nonprofits generally see 40% [...]
Autumn is coming. That means it’s time to begin thinking about your critical year-end fundraising campaign. And, no, it’s not a moment too soon to begin. Autumn is coming. December is when 30% of all annual individual giving is done. You want to be sure you’re ready to take full [...]