I’m here with some truth bombs. “The season to give is not a reason to give.” Want the #1 way to ensure your donors give and give generously to your cause this holiday season? Tell them now what kind of impact their most recent gift had. Tell them even if [...]
Let’s face it: Each year-end fundraising season seems to get noisier than the last. With millions of nonprofits around the globe asking for donations on Giving Tuesday, throughout the holiday season, and in the last two days of December, it’s no wonder donors (and staff) have a bit of a [...]
Smart fundraisers start planning their end of year fundraising as early as July. Why? Many successful organizations raise as much as 30% of their individual gifts in December along, sometimes as much as 50%! Did you procrastinate? There's still time for you to make end of year epic. You just [...]
Right now, year-end fundraising season probably seems far away. Far away enough that you’ve got other tasks to prioritize. You’ll get around to planning your year-end campaign in the Fall when it’s a higher priority. But here’s the thing – if you want to have a successful campaign – year-end [...]
Over the last few years, New Year's Eve has started to feel a little bit like Giving Tuesday, with a flood of email appeals touting expiring match opportunities, goal shortfalls and giving deadlines bordering on aggressive. [spoken in a curmudgeon's voice] Spending some time today unsubscribing from nonprofit emails. Like [...]
The end of the calendar year is make or break time for most nonprofits. Nearly 30% of nonprofits raise 26-50% of their annual fundraising in November and December – when folks are feeling their most grateful and generous. 30% of annual giving occurs in December. 30% of all online giving [...]
As we approach the end of 2018, many nonprofit organizations are gearing up for the year-end fundraising push. Considering that nearly 30% of nonprofits raise 26-50% of their annual funds from their year-end appeal, and that nearly a third of annual giving across the United States happens in December -- [...]
Get 100% of board members to give at a passionate level. This should be your pre-eminent goal as you enter into year-end fundraising season –the time of year when most folks feel peak generosity. However, just feeling in a giving mood won’t necessarily translate to philanthropy. Most significantly, it won’t [...]
The last six weeks of the calendar year are make or break time for nonprofits. In fact, nearly 30% of nonprofits raise 26-50% of their annual fundraising in November and December – when folks are feeling their most grateful and generous. So you really want to be firing on all [...]
It's getting to be that time of year. We're just a short few months away from the start of end-of-year giving. That means it's time to start thinking about how you're going to segment and execute your end of year appeal. Q4 giving has traditionally been the time of year [...]
In 1984 Robert Cialdini wrote a groundbreaking book, Influence: The Psychology of Persuasion, outlining principles of influence that affect human behaviors. Today these principles have been well documented. Trail-blazing research added by behavioral scientists like Daniel Kahneman and Amos Tversky supports and expands on Cialdini’s principles. No matter how much technology advances, the triggers [...]
As Labor Day approaches in the United States, you will read about and be invited to many webinars helping you and your fundraising team prepare your year-end appeals. In addition, there will just as much stating you need to prepare for your Giving Tuesday appeal(s). However, very seldom (if ever) [...]