TOP Strategy You Need to Know about Nonprofit Board Fundraising

Get 100% of board members to give at a passionate level. This should be your pre-eminent goal as you enter into year-end fundraising season –the time of year when most folks feel peak generosity. However, just feeling in a giving mood won’t necessarily translate to philanthropy. Most significantly, it won’t [...]

By | 2018-10-31T15:36:48+00:00 October 15th, 2018|Fundraising, Nonprofit Boards, Year-End Fundraising|

Annual Fundraising: Influence “Yes” Using Psychology and Neuroscience

In 1984 Robert Cialdini wrote a groundbreaking book, Influence: The Psychology of Persuasion, outlining principles of influence that affect human behaviors. Today these principles have been well documented. Trail-blazing research added by behavioral scientists like Daniel Kahneman and Amos Tversky supports and expands on Cialdini’s principles. No matter how much technology advances, the triggers [...]

By | 2018-10-11T16:29:07+00:00 September 10th, 2018|Fundraising, Year-End Fundraising|

NOW Is The Time To Prepare For Your Year-End Appeal Acknowledgement Process

As Labor Day approaches in the United States, you will read about and be invited to many webinars helping you and your fundraising team prepare your year-end appeals. In addition, there will just as much stating you need to prepare for your Giving Tuesday appeal(s). However, very seldom (if ever) [...]

By | 2018-08-23T08:56:56+00:00 August 23rd, 2018|Donor Communications, Gift Acknowledgment, Year-End Fundraising|