Get 100% of board members to give at a passionate level. This should be your pre-eminent goal as you enter into year-end fundraising season –the time of year when most folks feel peak generosity. However, just feeling in a giving mood won’t necessarily translate to philanthropy. Most significantly, it won’t [...]
The last six weeks of the calendar year are make or break time for nonprofits. In fact, nearly 30% of nonprofits raise 26-50% of their annual fundraising in November and December – when folks are feeling their most grateful and generous. So you really want to be firing on all [...]
It's getting to be that time of year. We're just a short few months away from the start of end-of-year giving. That means it's time to start thinking about how you're going to segment and execute your end of year appeal. Q4 giving has traditionally been the time of year [...]
In 1984 Robert Cialdini wrote a groundbreaking book, Influence: The Psychology of Persuasion, outlining principles of influence that affect human behaviors. Today these principles have been well documented. Trail-blazing research added by behavioral scientists like Daniel Kahneman and Amos Tversky supports and expands on Cialdini’s principles. No matter how much technology advances, the triggers [...]
As Labor Day approaches in the United States, you will read about and be invited to many webinars helping you and your fundraising team prepare your year-end appeals. In addition, there will just as much stating you need to prepare for your Giving Tuesday appeal(s). However, very seldom (if ever) [...]
It’s going to be busy in November and December. So plan ahead to keep yourself sane. Nearly 30% of nonprofits raise 26-50% of their annual fundraising from their year-end ask. Nearly a third of all annual giving happens in December, and 12% of all giving happens in the last three [...]
You’re coming into the home stretch! It’s the end of the calendar year. This is the time when your annual fundraising goals will likely be met, surpassed or put onto life support. Because even if you operate on a fiscal year, now is the time when most people do most [...]
If you consider the year-end appeal to be a December pursuit, think again. September is the month when you should be starting, as that’s when your donors are starting to think about it, too. Donation-related searches increase 30% from August to September, according to Google, and nonprofits generally see 40% [...]
Autumn is coming. That means it’s time to begin thinking about your critical year-end fundraising campaign. And, no, it’s not a moment too soon to begin. Autumn is coming. December is when 30% of all annual individual giving is done. You want to be sure you’re ready to take full [...]
Not too long ago, I helped a client assess the success of his year-end appeal. He had sent a letter – the same letter – to all 15,000 names in his database. […]
Rachel Muir, CFRE recently joined us for a webinar in which she showed fun and easy ways fundraisers can maintain and upgrade their new end of year donors. In case you missed it, you can watch the replay here: […]
If your household is anything like mine, two types of mail begin to flood your mailbox starting the weekend after Thanksgiving: nonprofit year-end appeals and holiday letters from family and friends. […]