The Season to Give is Not a Reason to Give (and other Year-End Fundraising Truth Bombs)

Did someone say “donate now?” We’re headed into the busiest, most lucrative time of the year with year-end fundraising. A time when many nonprofits raise 25-50% of their entire budget. But the season to give is not a reason to give. Have your ever gotten a year-end fundraising appeal that [...]

By |2020-11-18T15:39:18-05:00November 19th, 2020|Gift Acknowledgment, Storytelling, Year-End Fundraising|

Putting the Thank You Before the Next Please: How-To Spotlight Nonprofit Supporters in a Meaningful Way

As non-profit professionals, we know that dedicated supporters and volunteers are the lifeblood to our charitable organizations. It's so important not to let their role be taken for granted, and let's be honest, it's not unknown for the those of us within a busy nonprofit to innocently overlook the everyday [...]

By |2020-11-16T14:30:08-05:00November 17th, 2020|Donor Engagement, Storytelling|

A Beginner’s Guide to Conducting Great Nonprofit Storytelling Interviews: 6 Tips for Success

Narrowing the emotional distance between your nonprofit and your donor audience can be done very effectively through storytelling. But to tell a good story, you have to get a good story. You have to set up storytelling interviews. This is most commonly done through undertaking interviewers with a supporter, staff [...]

By |2020-10-19T15:29:11-04:00October 20th, 2020|Donor Engagement, Storytelling|

How Nonprofits Can Create a Successful Storytelling Campaign

As fundraisers, everything we want is on the other side of good communication. Story is one of the most effective forms of communication available – it’s science! Since the beginning of time, human beings have looked to story to learn from other's successes and mistakes. Human beings look to story [...]

4 Principles for Authentic Donor Communications that Build Relationships

Non-profits are operating in a time that is increasingly noisy and fraught with competition for attention. Organizations have taken to using frequency and volume of communications to capture that attention. But as I tell my students and clients, trying to be the loudest megaphone is not a viable strategy for [...]

Content that Builds Your Organization’s Narrative and Donor Relationships

At this point, it may be safe to say that we know the value of content for our organization’s fundraising program. Content – especially for annual giving donors – helps us build relationships by thanking, stewarding, and cultivating donors. It’s content that does the legwork when we can’t make personal [...]

By |2019-04-02T11:08:43-04:00April 3rd, 2019|Donor Communications, Donor Engagement, Storytelling|
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