4 Principles for Authentic Donor Communications that Build Relationships

Non-profits are operating in a time that is increasingly noisy and fraught with competition for attention. Organizations have taken to using frequency and volume of communications to capture that attention. But as I tell my students and clients, trying to be the loudest megaphone is not a viable strategy for [...]

By |2019-05-01T07:59:11-04:00May 1st, 2019|Donor Communications, Donor Engagement, Storytelling|

Content that Builds Your Organization’s Narrative and Donor Relationships

At this point, it may be safe to say that we know the value of content for our organization’s fundraising program. Content – especially for annual giving donors – helps us build relationships by thanking, stewarding, and cultivating donors. It’s content that does the legwork when we can’t make personal [...]

By |2019-04-02T11:08:43-04:00April 3rd, 2019|Donor Communications, Donor Engagement, Storytelling|

How to Create Your Nonprofit Case Statement: Clarify Mission & Values

In Part 1 of this three-part series about developing your unique, essential “Case for Support.” I introduced the concept of the nonprofit mission, values and vision triad. Together they’re how you are known in the community. They become your brand. “A brand is the essence of one’s own unique story… [...]

By |2018-07-15T20:36:04-04:00July 16th, 2018|Nonprofit brand, Storytelling, Strategic Planning|

[VIDEO] Storytelling 101 for Fundraisers

In this video, Amy Eisenstein sits down with Lori Jacobwith - a master storyteller and fundraiser, and the founder of Ignited Fundraising. Lori shares her storytelling techniques and explains how they can help your nonprofit raise more money. We’re proud to sponsor Amy Eisenstein’s video series! Be sure to check back on [...]

By |2018-01-22T07:45:57-04:00January 22nd, 2018|Fundraising, Storytelling|