5 Steps to Starting A Recurring Giving Program

Whether you're an existing loyal donor who wants to make a greater impact, or a new donor on a budget, it can be convenient and empowering to give them an opportunity to donate a smaller gift multiple times over the course of the year. This fundraising technique is called recurring [...]

By |2017-11-12T22:02:05-04:00November 13th, 2017|Monthly Giving|

What’s the Lifetime Value of Your Monthly Donors?

Last week I had an experience helping a customer prepare some segmentations for an upcoming appeal letter that really changed my perspective on recurring donations. The automatic recurring donation payment is a relatively new tool in the non-profit development toolbox – at least it seems that way when you’ve been [...]

By |2017-08-09T10:37:43-04:00August 10th, 2017|Monthly Giving|

5 Practical Tips to Start Growing Monthly Giving

If you haven’t seen the results of the 2013 Fundraising Effectiveness Project study from AFP and the Center on Nonprofits and Philanthropy at the Urban Institute, here is the long and short of it: the average donor retention rate is 39%. For first-time donors, the rate drops to 22.9%. These truly [...]

By |2017-06-10T19:29:15-04:00June 18th, 2014|Monthly Giving|