Monthly Giving

10 Steps for Dioceses to Shift Annual Appeals To Monthly Giving Programs

Dioceses and archdioceses typically conduct annual appeals at the beginning of the year. Most diocesan appeals are aligned with the Cardinal, Archbishop or Bishop, and serve many needs across the diocese involving education, worship or social services. A common practice is to repeat the campaign year after year, trying to [...]

By |2021-01-25T19:03:30-05:00January 27th, 2021|Donor Communications, Fundraising, Monthly Giving|

[ASK AN EXPERT] How Often Should We Thank Monthly Donors, and How?

Our Ask An Expert series features real questions answered by Claire Axelrad, J.D., CFRE, our very own Fundraising Coach, also known as Charity Clairity. Today's question comes from a fundraiser who isn't sure automating monthly donor receipting a good idea. Dear Charity Clairity, For years we have changed out our [...]

By |2021-01-24T11:30:21-05:00October 16th, 2020|Ask An Expert, Fundraising, Monthly Giving|

How Small Recurring Gifts Lead to the Ultimate Gift

If you have some monthly donors now, congratulations. Please allow me to share some recent statistics with you on why these small recurring donors are so powerful: Average monthly gift between $24 and $36, that’s between $288 and $432 a year! Typical way monthly donors pay: 80% credit card, 10% [...]

5 Steps to Starting A Recurring Giving Program

Whether you're an existing loyal donor who wants to make a greater impact, or a new donor on a budget, it can be convenient and empowering to give them an opportunity to donate a smaller gift multiple times over the course of the year. This fundraising technique is called recurring [...]

By |2017-11-12T22:02:05-05:00November 13th, 2017|Monthly Giving|

What’s the Lifetime Value of Your Monthly Donors?

Last week I had an experience helping a customer prepare some segmentations for an upcoming appeal letter that really changed my perspective on recurring donations. The automatic recurring donation payment is a relatively new tool in the non-profit development toolbox – at least it seems that way when you’ve been [...]

By |2017-08-09T10:37:43-04:00August 10th, 2017|Monthly Giving|
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