Powerful Nonprofit Writing Tools For You — Even If You’re Not a Writer

With the demand for content today, everyone is a writer. You can craft a whole sentence using emoticons 😎 and acronyms IMHO (in my humble opinion). But unambiguous writing requires a strong command of language. Good news: nonprofit writing tools can help you, whether you're a best-selling author or just [...]

By |2019-12-11T13:10:45-05:00December 20th, 2019|Donor Communications, Nonprofit Marketing|

Communications New Year’s Resolutions for Fundraisers

Important question, fundraiser. What portion of your job is communications? Answer: more than you probably realize. After all, two very large portions of the development cycle (cultivation and stewardship) involve a lot of communications. The nature and format of these communications can vary depending on whether you work with annual [...]

By |2019-12-10T10:51:12-05:00December 11th, 2019|Donor Communications, Fundraiser|

The Four Year-End Donor Personas, Reasons They Give & Channels to Reach Them

In my last posts, I walked through the factors that should be considered to create your year-end fundraising goal, and followed-up with a practical strategy to level-up results by expanding your army of front-line fundraisers with volunteers. Now it’s time to consider message and channel – and who is going [...]

By |2019-11-25T11:56:17-05:00November 26th, 2019|Donor Communications, Year-End Fundraising|

How Wikipedia’s Email Fundraising Appeal Cuts Through the Clutter

Email solicitations continue to be effective, accounting for 28% of all online revenue (Nonprofits Source). However, the average office worker receives over 120 emails per day (The Radicadi Group), so how do you cut through the clutter? As a former development team member myself, I’m much more critical of solicitations [...]