5 Action Tips for Nonprofits to Develop and Share Helpful Content

In Part 1 of this three-part series we discussed how ‘thank you’ establishes trust – the essential foundation of all lasting relationships. In Part 2 we discussed how to sustain trust by reporting back to donors, multiple times in multiple ways, on the outcomes of their philanthropy. Today, in Part [...]

[FREE DOWNLOAD] First-Time Donor Communication Plan Template

The lack of a documented communications plan is something nonprofits of all shapes and sizes struggle with, especially when it comes to communication with first-time donors. How and when you respond to first-time donors can direct whether or not they’ll give again. The average first-time donor retention rate is only 23%. [...]

By | 2017-11-29T08:42:16+00:00 November 29th, 2017|Donor Communications, Donor Retention|

What Nonprofits Can Learn From For-Profit Customer Satisfaction Surveys

As a project sponsor and advisory group member of the Rogare Fundraising Think Tank, I frequently travel to the UK to meet with the board and discuss its on-going research. As you can imagine, this involves interactions with many airlines, hotels, rental car companies, travel agencies, restaurants and other businesses [...]

By | 2017-11-22T08:05:21+00:00 November 20th, 2017|Donor Communications, Donor Surveys|