If you are working to master the messaging of your mission to share with the public, start by looking within. Sounds very spiritual doesnât it? But really, good nonprofit strategic communication begins within an organization before ever setting out to share with everyone else. Before you communicate with an audience, [...]
The Writing Process So, you want to write new content; or maybe you need to write new content. Youâve heard how important storytelling is for communicating your mission and message but letâs face it â you havenât written a story since high-school English class. You may be wondering where do [...]
Are you struggling to come up with fresh and interesting story-worthy nonprofit content to share with your constituents? As nonprofit professionals, the chances are excellent that you are doing great work each and every day. However, itâs also possible your communications feel slightly stale if you are sharing the same [...]
So youâve done the hard work of obtaining a quality mission-story for your organization. Youâve identified the âcharacterâ or person you serve, the struggle theyâve faced, the goals they want to achieve, and how your organization helped create change for them. Youâve shared your nonprofit success stories and gotten a [...]
As nonprofit professionals, oftentimes one of our greatest tasks is advocacy. We know we need to raise awareness and educate the community about our causes in order to seek the support we need. In this digital day and age, there are more opportunities than ever to reach who you are [...]
Does thanking donors really pay dividends? Yes!  According to Penelope Burkâs annual donor survey, 90% of donors say that the thank you letter is the single most important and influential communication they ever receive from not-for-profits they support. In research conducted by Professor Adrian Sargent donors have a higher recall [...]
Sometimes one of the biggest obstacles nonprofits have to overcome is the fact that ânobody gets what we do.â As a member of the organization, you understand what you do every day⊠but to the general public, they just donât understand who you serve, how your mission works, or the [...]
Acquiring new donors is one of the greatest expenses in fundraising. It costs 10 times as much to acquire a new donor as it does to communicate with an existing one, yet few nonprofits even have a new donor welcome program.  It shows in our sectorâs abysmal attrition of new [...]
Letâs just be honest right up front, in the case of many nonprofits, the staff is small and the time is limited. We all have certain skills and we all possess special passions. Most nonprofit professionals can relate to the idea of wearing many hats, some of which we donât [...]
Your nonprofit mailing list has the wrong people on it! And thatâs a huge problem, because 40% of your mailingâs success depends upon your list. Another 40% is the offer, while 20% is the creative. Where do you spend your time and energy? Alas, fundraisers often leave the building of [...]
Framing the Extraordinary Within the Ordinary to Cultivate Connection and Build Engaged Case Studies As non-profit professionals, we know how important storytelling and personal case studies are to cultivate connection to our audience with our mission and raising money. Stories help create relationships. Stories help facilitate familiarity. Storytelling is something [...]
Rachel Clemens and Jarrett Way will examine how best to find, tell, and share your nonprofit organizationâs stories so that you can showcase your impact in both humble and grand ways, with a special focus on online communication. Full Transcript: Steven: All right. Rachel, Jarrett, okay if I go ahead [...]