If you are like most people right now, you are stuck at home. Whether or not you have work, you are probably wondering when this is going to end. What the next stage will look like. Thinking about your past. Thinking about your present. Thinking about your future. What we [...]
As fundraisers, everything we want is on the other side of good communication. Story is one of the most effective forms of communication available – it’s science! Since the beginning of time, human beings have looked to story to learn from other's successes and mistakes. Human beings look to story [...]
Did you know that Spanish is the fourth most spoken language worldwide? With more than 530 million speakers, Spanish is quickly becoming a lingua franca across Latin America and the world. In the United States, 13% of the population speaks Spanish natively, and millions more are learning it every day. [...]
You know what the word ‘tip’ means right? Commonly we think of it meaning “to improve performance,” though it really stands for giving something to another. And, if you’ve read my articles here, on Clairification, or some place else, you know I often say “If you want gifts you must [...]
Stories have a unique way of engaging an audience. If you want to learn how to win hearts, change minds, and get your audience to take action, you need to get good at sharing stories. Here are six storytelling tips to win hearts, change minds, and create a real impact: [...]
Robin L. Cabral, MA, CFRE, MFIA will take you through a multichannel approach to donor communications through using lead magnets and customer sales maps to acquire new donors, align digital strategies to form a cohesive donor journey, and build meaningful donor relationships through timely touchpoints. Full Transcript: Steven: Go. All [...]
Pamela Grow will provide an understanding of how a strong, multi-channel donor communications builds sustainability through any crisis. Full Transcript: Steven: It looks like it's going. Okay. Pamela, we're recording. Is it okay if I go ahead and get this party started? Pamela: Sure. Steven: All right. Welcome. Well, good [...]
As much as we all like to believe we make decisions based on sound logic, stats, and reason - this simply isn't the case. People act on emotion. And scientifically speaking, emotion is a chemical reaction. If you want to prompt your audience into action during your next campaign or [...]
What Do You Want to Say? This is always the $64,000 question. And with our world unhinged, and norms abolished, it’s true today more than ever. What do you contribute to help people cope, stay strong and be well? What can you do to make the world better? What should [...]
The personal touch works! A random sampling of about 4,000 Bloomerang customers found that those who reached out to donors personally (phone, email, text, in-person) in March and April 2020 saw significant year over year increases in revenue compared to those who didn't. Those trends continued on in May 2020: Your [...]
You have almost certainly received an email that opens with some version of, “I hope this message finds you well,” or concludes with, “Hope you’re well.” Odds are, you have sent a few (or a few thousand) of these same messages to coworkers, donors, friends, and family. It’s a lovely [...]
Over the last month of shelter in place, I’ve been observing the emails coming through my inbox. Though there have been some that were tone deaf or inappropriate for the current environment, there have been many that were well-crafted and memorable. The ones that have stuck with me were short, [...]