1 Thing Fundraisers Can Do To Get Through COVID-19

If you are like most people right now, you are stuck at home. Whether or not you have work, you are probably wondering when this is going to end. What the next stage will look like. Thinking about your past. Thinking about your present. Thinking about your future. What we [...]

Diversifying Your Communication: How Nonprofits Can Connect With Spanish-Speaking Communities

Did you know that Spanish is the fourth most spoken language worldwide? With more than 530 million speakers, Spanish is quickly becoming a lingua franca across Latin America and the world. In the United States, 13% of the population speaks Spanish natively, and millions more are learning it every day. [...]

[VIDEO] Acquire New Donors and Create an Engaging Donor Journey

Robin L. Cabral, MA, CFRE, MFIA will take you through a multichannel approach to donor communications through using lead magnets and customer sales maps to acquire new donors, align digital strategies to form a cohesive donor journey, and build meaningful donor relationships through timely touchpoints. Full Transcript: Steven: Go. All [...]

By |2020-06-27T13:18:52-04:00June 25th, 2020|Donor Acquisition, Donor Communications, Webinars|

[VIDEO] Donor Communications to See You Through Every Crisis

Pamela Grow will provide an understanding of how a strong, multi-channel donor communications builds sustainability through any crisis. Full Transcript: Steven: It looks like it's going. Okay. Pamela, we're recording. Is it okay if I go ahead and get this party started? Pamela: Sure. Steven: All right. Welcome. Well, good [...]

By |2020-06-25T09:55:55-04:00June 24th, 2020|COVID-19 / Coronavirus, Donor Communications, Webinars|

Data Shows The Effectiveness of Personal Outreach to Donors During COVID-19

The personal touch works! A random sampling of about 4,000 Bloomerang customers found that those who reached out to donors personally (phone, email, text, in-person) in March and April 2020 saw significant year over year increases in revenue compared to those who didn't. Those trends continued on in May 2020: Your [...]

By |2020-06-04T16:08:10-04:00May 29th, 2020|Data, Donor Communications, Life At Bloomerang, Research|

How Nonprofits are Doing Email Marketing Right During a Crisis

Over the last month of shelter in place, I’ve been observing the emails coming through my inbox. Though there have been some that were tone deaf or inappropriate for the current environment, there have been many that were well-crafted and memorable. The ones that have stuck with me were short, [...]