Rethinking Awareness Campaigns to Magnify Your Nonprofit’s Reach

Nonprofits turn to awareness campaigns to increase their visibility and ride the wave of relevancy, often as part of designated awareness weeks and months. While there’s some good advice out there for putting together a campaign that drives people to act, the traditional marketing funnel is failing us when it [...]

By |2019-04-18T09:09:21-04:00April 18th, 2019|Donor Communications, Donor Retention, Nonprofit Marketing|

Content that Builds Your Organization’s Narrative and Donor Relationships

At this point, it may be safe to say that we know the value of content for our organization’s fundraising program. Content – especially for annual giving donors – helps us build relationships by thanking, stewarding, and cultivating donors. It’s content that does the legwork when we can’t make personal [...]

By |2019-04-02T11:08:43-04:00April 3rd, 2019|Donor Communications, Donor Engagement, Storytelling|

3 Tips for Building Better Donor Relationships

Through the introduction of text-to-give, social media fundraising, and online giving, combined with the chance to reach thousands of your targeted demographic with $20 in Facebook ads, people wonder if the time-consuming efforts of getting to “Know-thy-donor” and relationship building are still worth it. Can’t an organization raise more just [...]

By |2019-03-12T12:32:35-04:00March 13th, 2019|Donor Communications, Donor Engagement, Major Gifts|

3 Nonprofit New Year’s Eve Emails That Thanked Instead of Asked

Over the last few years, New Year's Eve has started to feel a little bit like Giving Tuesday, with a flood of email appeals touting expiring match opportunities, goal shortfalls and giving deadlines bordering on aggressive. [spoken in a curmudgeon's voice] Spending some time today unsubscribing from nonprofit emails. Like [...]

By |2019-01-30T11:16:07-04:00January 3rd, 2019|Donor Communications, Year-End Fundraising|