Donor Communications

Nonprofit Strategic Communication: Internal Branding and Messaging

If you are working to master the messaging of your mission to share with the public, start by looking within. Sounds very spiritual doesn’t it? But really, good nonprofit strategic communication begins within an organization before ever setting out to share with everyone else.  Before you communicate with an audience, [...]

By |2021-04-15T12:04:24-04:00April 20th, 2021|Donor Communications, Nonprofit Brand|

Creating Story-Worthy Nonprofit Content: Do Something Good to Share Something Good

Are you struggling to come up with fresh and interesting story-worthy nonprofit content to share with your constituents? As nonprofit professionals, the chances are excellent that you are doing great work each and every day. However, it’s also possible your communications feel slightly stale if you are sharing the same [...]

Leveraging the Impact of Your Stories: How-To Help Your Nonprofit Success Stories Get Greater Reach

So you’ve done the hard work of obtaining a quality mission-story for your organization. You’ve identified the “character” or person you serve, the struggle they’ve faced, the goals they want to achieve, and how your organization helped create change for them. You’ve shared your nonprofit success stories and gotten a [...]

By |2021-03-18T15:15:26-04:00March 23rd, 2021|Donor Communications, Storytelling|

Back-To-The-Basic Techniques for Social Media: How-To Use Social Media to Spread Your Mission and Message

As nonprofit professionals, oftentimes one of our greatest tasks is advocacy. We know we need to raise awareness and educate the community about our causes in order to seek the support we need. In this digital day and age, there are more opportunities than ever to reach who you are [...]

By |2021-03-11T15:31:52-05:00March 16th, 2021|Donor Communications, Social Media|

The Do’s and Don’ts When Thanking Donors

Does thanking donors really pay dividends? Yes!   According to Penelope Burk’s annual donor survey, 90% of donors say that the thank you letter is the single most important and influential communication they ever receive from not-for-profits they support. In research conducted by Professor Adrian Sargent donors have a higher recall [...]

By |2021-03-19T11:40:23-04:00March 10th, 2021|Donor Communications, Donor Loyalty, Gift Acknowledgment|

Perfect Your Nonprofit Pitch: How to “Tell Your Story” in 20-Seconds or Less

Sometimes one of the biggest obstacles nonprofits have to overcome is the fact that “nobody gets what we do.” As a member of the organization, you understand what you do every day
 but to the general public, they just don’t understand who you serve, how your mission works, or the [...]

By |2021-03-19T10:02:08-04:00March 9th, 2021|Donor Communications, Nonprofit Brand, Storytelling|

The Quick and No-Nonsense Guide to Nonprofit Storytelling: 4 Steps for The Busy Nonprofit Professional

Let’s just be honest right up front, in the case of many nonprofits, the staff is small and the time is limited. We all have certain skills and we all possess special passions. Most nonprofit professionals can relate to the idea of wearing many hats, some of which we don’t [...]

By |2021-02-22T15:51:15-05:00February 23rd, 2021|Donor Communications, Storytelling|

You’ve Likely Got a Problem with Your Nonprofit Mailing List

Your nonprofit mailing list has the wrong people on it! And that’s a huge problem, because 40% of your mailing’s success depends upon your list. Another 40% is the offer, while 20% is the creative. Where do you spend your time and energy? Alas, fundraisers often leave the building of [...]

By |2021-02-19T13:19:54-05:00February 22nd, 2021|Direct Mail, Donor Communications, Email, Nonprofit Marketing|

20 Solid Interview Questions to Help Your Nonprofit Cultivate Connection

Framing the Extraordinary Within the Ordinary to Cultivate Connection and Build Engaged Case Studies As non-profit professionals, we know how important storytelling and personal case studies are to cultivate connection to our audience with our mission and raising money. Stories help create relationships. Stories help facilitate familiarity.  Storytelling is something [...]

By |2021-02-02T09:12:24-05:00February 2nd, 2021|Donor Communications, Donor Engagement|
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