Donor Communications

4 Key Ingredients to A Good Story: How to Tell Compelling Nonprofit Stories

Over centuries, storytelling has followed a similar pattern. Once you’ve cracked the code to the pattern, you’ll find that telling compelling nonprofit stories becomes less overwhelming and more manageable. You can apply the same blueprint again and again and know the stories will be well received by your audience.  Below [...]

By |2021-07-22T14:38:33-04:00July 27th, 2021|Donor Communications, Storytelling|

Top 2021 Fundraising Strategies: Mastering Online Appeals and Messaging

This online appeals post is part two in a six-part series. You can read part one here. In part 1 of this series, I outlined my top six fundraising strategies for 2021:   Investing in digital-first fundraising and marketing communications Mastering online appeals, user experience and messaging Mastering relevant content marketing [...]

By |2021-07-21T14:29:57-04:00July 26th, 2021|Donor Communications, Online Giving|

Strategies to Tell if Your Nonprofit Content Marketing is Hurting or Helping

Nothing comes from nothing. Your organization needs a nonprofit content marketing strategy. Replete with, dare I say it, content. Your fundraising needs fuel. Why? The No-Content Problem What if you shared this on your website, blog or e-newsletter? Even if you slapped a “Donate” button on top, would anyone click [...]

Nonprofit Communications Plan: How to Identify an Audience and Create an Avatar

This is part 2 in a 4-part series. Read part 1 here.  Any experienced marketer would tell you that understanding one’s audience is key to success in communication. When creating a strategic communications plan, it's important to identify your goals for each particular communications effort. After you identify the goals [...]

By |2021-06-03T15:14:11-04:00May 25th, 2021|Donor Communications, Strategic Planning|

Donor Appreciation: Creating a Strategy (And 22+ Ideas!)

Your donors are the ones who make your organization’s mission possible. They fund your programs and ensure you’re able to continue the amazing work that you do on a daily basis. With all they do for your organization, are you thanking them thoroughly enough?  Nonprofits that don’t adequately show appreciation [...]

Strategic Communication: External Nonprofit Communication

Once you and your team have worked together to fine-tune your internal nonprofit strategic communication initiatives by constructing a mission statement, vision statement, and identifying your core values, you can now start to strategize your external nonprofit communication efforts. There are several forms of external nonprofit communication which include: Website [...]

By |2021-04-21T10:36:01-04:00April 27th, 2021|Donor Communications, Strategic Planning|

Nonprofit Strategic Communication: Internal Branding and Messaging

If you are working to master the messaging of your mission to share with the public, start by looking within. Sounds very spiritual doesn’t it? But really, good nonprofit strategic communication begins within an organization before ever setting out to share with everyone else.  Before you communicate with an audience, [...]

By |2021-04-15T12:04:24-04:00April 20th, 2021|Donor Communications, Nonprofit Brand|
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