The Four Year-End Donor Personas, Reasons They Give & Channels to Reach Them

In my last posts, I walked through the factors that should be considered to create your year-end fundraising goal, and followed-up with a practical strategy to level-up results by expanding your army of front-line fundraisers with volunteers. Now it’s time to consider message and channel – and who is going [...]

By |2019-11-25T11:56:17-05:00November 26th, 2019|Donor Communications, Year-End Fundraising|

How Wikipedia’s Email Fundraising Appeal Cuts Through the Clutter

Email solicitations continue to be effective, accounting for 28% of all online revenue (Nonprofits Source). However, the average office worker receives over 120 emails per day (The Radicadi Group), so how do you cut through the clutter? As a former development team member myself, I’m much more critical of solicitations [...]

Some of the Best Nonprofit Content Marketing Options

In Not Using Content Marketing Wisely? Your Nonprofit’s Leaving Money on the Table I defined ‘content marketing’ so you could better understand the centrality of this concept to the success of your overall fundraising and marketing communications strategy. We talked about how to create a nonprofit content marketing plan, and [...]

By |2019-09-17T11:42:45-04:00September 30th, 2019|Donor Communications, Nonprofit Marketing|

Not Using Content Marketing Wisely? Your Nonprofit’s Leaving Money on the Table

Let’s begin by defining ‘content marketing’ so you better understand how central this concept is to the success of your overall fundraising and marketing communications strategy. [Emphases below are my own.] Wikipedia says “Content marketing attracts prospects and transforms prospects into customers by creating and sharing valuable free content. Content [...]

By |2019-09-19T09:35:14-04:00September 24th, 2019|Donor Communications, Nonprofit Marketing|