Our Ask An Expert series features real questions answered by Claire Axelrad, J.D., CFRE, our very own Fundraising Coach, also known as Charity Clairity. Today's question comes from a fundraiser who isn't sure if they should maintain an existing legacy society as they reboot their planned giving program. Dear Charity [...]
Okay, 2020 is over. Your year-end fundraising blitz is over. Now what? Do not simply take the money and run -- consider nonprofit gratitude. Think of January as âThank You Month.â Shower the donors you love with love⊠show them the way that you feel⊠things are gonna get much better [...]
In Part 1 of this two-part article, Secret Nonprofit Donor Thank You Advice: Always Add a Tip, I encouraged you to âtipâ your donors with extra gratitude right now. Your donors deserve this, and it will pay off for you in the short and long run by encouraging more donations [...]
You know what the word âtipâ means right? Commonly we think of it meaning âto improve performance,â though it really stands for giving something to another. And, if youâve read my articles here, on Clairification, or some place else, you know I often say âIf you want gifts you must [...]
Before this crisis, I would have told any fundraiser the best way to build a meaningful relationship with your donor is to be meaningful to them.  Fast forward to today. Weâre in a global pandemic. Itâs terrifying, sure. There is a silver lining though (says the town crier for donor [...]
In today's digital-dominated world, personal touches like handwritten notes and phone calls can break through the noise. Though mostly anecdotal, top fundraisers and consultants have espoused the power of such personal touches, particularly the use of the phone. We even have some data to back it up: McConkey-Johnston International in [...]
Just. What a loaded word. It implies something isnât quite what it should be. Something is barely sufficient. Itâs judgmental. And not in a good way. Do you judge your donors in this manner? If youâve worked in fundraising for more than a nanosecond, Iâll wager youâve heard someone say [...]
What about counting the ways for your donors this year? Or at least for a subset of your donors who have the potential to give you the lionâs share of your philanthropy? We talk a lot in the sector about donor love and gratitude, but how do we practice it? [...]
Our Ask An Expert series features real questions answered by Claire Axelrad, J.D., CFRE, our very own Fundraising Coach, also known as Charity Clairity. Today's question comes from a fundraiser who isn't sure who a thank you should come from. Dear Charity Clairity, We're a middle judicatory of our denomination [...]
Our Ask An Expert series features real questions answered by Claire Axelrad, J.D., CFRE, our very own Fundraising Coach, also known as Charity Clairity. Today's question comes from a fundraiser who is pressed for time but wants to thank donors personally. Dear Charity Clairity, Is an immediate e-mailed or texted [...]
How often do nonprofit events that arenât billed as fundraisers turn into passive âwouldnât it be convenient if you re-upped your membership/made an additional donation/took care of the next couple yearsâ worth of pledges?â conversations with coy development staff? Hard data is elusive, but itâs probably pretty often. As fundraisers, [...]
Iâve been preaching for 25 years about the importance of service quality in building donor loyalty. No, not the quality of service that your charity provides to its beneficiaries, but the quality of service that the fundraising team provides to its donors. Increasing donor satisfaction with that can massively pump [...]