Actually, Calling Donors To Thank Them Does Make Them More Likely To Give Again (and Give More)

In today's digital-dominated world, personal touches like handwritten notes and phone calls can break through the noise. Though mostly anecdotal, top fundraisers and consultants have espoused the power of such personal touches, particularly the use of the phone. We even have some data to back it up: McConkey-Johnston International in [...]

Donor Appreciation Events: The Power of Not Asking for Money

How often do nonprofit events that aren’t billed as fundraisers turn into passive “wouldn’t it be convenient if you re-upped your membership/made an additional donation/took care of the next couple years’ worth of pledges?” conversations with coy development staff? Hard data is elusive, but it’s probably pretty often. As fundraisers, [...]

By |2019-09-30T11:30:03-04:00October 2nd, 2019|Donor Appreciation, Fundraising Events|

Lessons From Philanthropic Psychology: How To Thank Your Donors and Double Giving

I’ve been preaching for 25 years about the importance of service quality in building donor loyalty. No, not the quality of service that your charity provides to its beneficiaries, but the quality of service that the fundraising team provides to its donors. Increasing donor satisfaction with that can massively pump [...]