Donor Appreciation

Solving the Donor Retention Rate Issue: The Case for Creating a Board-level Donor Thank You Committee

Do you know your organization’s donor retention rate? I’d bet not.  According to the Association of Fundraising Professionals’ 2020 Fundraising Effectiveness Project (FEP), only 43.6% of the donors who made a gift in 2019 made another gift in 2020. That means more than half of donors who made a gift [...]

Donor Appreciation: Creating a Strategy (And 22+ Ideas!)

Your donors are the ones who make your organization’s mission possible. They fund your programs and ensure you’re able to continue the amazing work that you do on a daily basis. With all they do for your organization, are you thanking them thoroughly enough?  Nonprofits that don’t adequately show appreciation [...]

[ASK AN EXPERT] Do Legacy Gift Societies Still Matter?

Our Ask An Expert series features real questions answered by Claire Axelrad, J.D., CFRE, our very own Fundraising Coach, also known as Charity Clairity. Today's question comes from a fundraiser who isn't sure if they should maintain an existing legacy society as they reboot their planned giving program. Dear Charity [...]

Actually, Calling Donors To Thank Them Does Make Them More Likely To Give Again (and Give More)

In today's digital-dominated world, personal touches like handwritten notes and phone calls can break through the noise. Though mostly anecdotal, top fundraisers and consultants have espoused the power of such personal touches, particularly the use of the phone. We even have some data to back it up: McConkey-Johnston International in [...]

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