The other day I received a solicitation in the mail from an organization I made a donation to a few years back. I have yet to make a second donation. Let me tell you the story. A few years ago, when I was finishing my MBA, one of my professors [...]
The short answer is all of them. But that's not always possible, especially if you have a high gift volume. Few doubt the power of thank you phone calls. McConkey International UK found that first-time donors who get a personal thank you within 48 hours are 4x more likely to [...]
Everything is digital these days. We’ve become very accustomed to this. There are e-cards, e-notes, e-thank you’s, e-checks and e-meetings. It seems like everything is viewed through a screen of some sort. Rarely do we ever actually hold something in our hand anymore. Now, this post isn’t going to go [...]
PLAN AHEAD. A strong donor recognition and gift acknowledgement program is a pre-condition to sustainable annual giving from individuals. If you don’t thank people properly, they won’t stick with you. It’s smart to know how you’ll thank and steward your donors before you ask them to give. Because that’s the [...]
The donor cultivation process requires the same openness and lack of pretense that we develop with our close friends and family. While the relationship may start off more formally, over time your goal should be to get to know this person, in the same way that you would develop a [...]