Donor Appreciation Events: The Power of Not Asking for Money

How often do nonprofit events that aren’t billed as fundraisers turn into passive “wouldn’t it be convenient if you re-upped your membership/made an additional donation/took care of the next couple years’ worth of pledges?” conversations with coy development staff? Hard data is elusive, but it’s probably pretty often. As fundraisers, [...]

By |2019-09-30T11:30:03-04:00October 2nd, 2019|Donor Appreciation, Fundraising Events|

Lessons From Philanthropic Psychology: How To Thank Your Donors and Double Giving

I’ve been preaching for 25 years about the importance of service quality in building donor loyalty. No, not the quality of service that your charity provides to its beneficiaries, but the quality of service that the fundraising team provides to its donors. Increasing donor satisfaction with that can massively pump [...]

[FREE DOWNLOAD] How to Build a Donor-Centered Gift Acknowledgement Program

PLAN AHEAD. A strong donor recognition and gift acknowledgement program is a pre-condition to sustainable annual giving from individuals. If you don’t thank people properly, they won’t stick with you. It’s smart to know how you’ll thank and steward your donors before you ask them to give. Because that’s the [...]

By |2018-01-03T10:28:41-04:00January 3rd, 2018|Donor Appreciation, Gift Acknowledgment|