Donor Acquisition

Motivating Your Board to Ask Their Peers for Money May Be Easier Than You Think

Often, the biggest obstacle to board fundraising is their fear of failure. Unless fundraising is part of their day job, they probably do not understand what will happen once they open the door. They may worry any request will feel transactional because they do not understand donor cultivation and stewardship. [...]

By |2020-07-30T22:03:28-04:00July 31st, 2020|Donor Acquisition, Fundraising, Nonprofit Boards|

[VIDEO] Acquire New Donors and Create an Engaging Donor Journey

Robin L. Cabral, MA, CFRE, MFIA will take you through a multichannel approach to donor communications through using lead magnets and customer sales maps to acquire new donors, align digital strategies to form a cohesive donor journey, and build meaningful donor relationships through timely touchpoints. Full Transcript: Steven: Go. All [...]

By |2020-06-27T13:18:52-04:00June 25th, 2020|Donor Acquisition, Donor Communications, Webinars|

How to Find New Major Donors for Your Organization Using an “Inside Out” Prospecting Approach

Soliciting new donors, much like growing your major gifts portfolios and upgrading mid-level donors to give more, should also start with those you already know. Prospects can be hiding in plain sight. It is after you’ve culled through your existing list that you should, then, utilize proven strategies to find [...]

By |2018-03-22T15:31:42-04:00March 20th, 2018|Donor Acquisition, Major Gifts|

10 Ways to Find New Donors for Your Nonprofit Organization​

Each year, approximately 10% of your non-profit donor base will attrition naturally through death, moving, or just not giving any longer. Then you add lapsed donors on top of that natural attrition, and you are looking at an eroding donor list. Sound familiar? Below, I answer the ever-important question of "How to find [...]

By |2019-03-20T10:22:55-04:00December 14th, 2017|Donor Acquisition, Donor Engagement|
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