Jenny Walton

About Jenny Walton

Jenny Walton is the Director of Implementation at Bloomerang. She was previously Director of Communications & Engagement at IndyHub.

3 Reasons Why Nonprofits Should Batch Screen Their Donor Database

You’ve spent a lot of time filling your donor database with constituents. They’ve pledged. They’ve made gifts. They’re making recurring gifts, volunteering, Tweeting about you non-stop. They’re the best advocates and supporters you could hope for. Ever wonder which ones are waiting for you to ask them for more? [...]

By |2017-06-10T18:13:13-04:00October 14th, 2016|Data Services, Donor Management, Prospect Research|

Fundraisers: Don’t Be Afraid of Mass Email

Let’s start this conversation by agreeing that mass email should not replace phone calls, mail, or even individual emails. Agreed? Okay! Mass email at its best should enhance your overall communication strategy and engage more constituents in a way that makes those other communication channels more effective. It also allows [...]

By |2017-06-10T18:20:05-04:00July 29th, 2016|Donor Communications, Email|