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WEBINAR
Growing and Engaging Your Audience Through Clear Messaging
 
This webinar focused on strategies for growing and engaging your audience through clear messaging. The discussion centered around key tactics to enhance audience reach and interaction. Presenters emphasized the importance of crafting compelling messages tailored to resonate with the target audience.
Key Takeaways:
• Crafting clear and targeted messaging is crucial for audience engagement.
• Understanding your audience’s preferences and needs leads to more effective communication.
• Consistent messaging across platforms builds brand credibility and trust.
Get Jordana’s free outline on this page.
View this session’s slides here.
Speaker Jordana Merkin
After a decade as an in-house nonprofit marketer, Jordana Merkin founded Voice for Good to bring her insider knowledge and outsider perspective to help growing nonprofits clarify their messaging so they can connect to the right people for them. Her work as a mission-driven consultant includes messaging guides, communication strategy, and copywriting—equipping organizations with the tools and knowledge to successfully raise awareness and funds for their missions.
Host Kate Kramer
Kate Kramer has over 15 years of development and marketing experience. As the Partner Marketing Manager at Bloomerang, she continues to support organizations that are mission-driven and that positively impact the world. In her previous role as Foundation Manager for the VRMC Foundation, she managed the annual giving programs, including special events and mailing appeals, assisted and oversaw the annual budget and marketing plans, and managed a major gift donor portfolio of over 150 donors.