To be a donor-centric fundraiser requires an understanding of how donors make decisions. If you know what encourages/discourages giving, you can hugely influence donor choices. Fundraising psychology is an emerging field, based on groundbreaking research from Robert Cialdini, Daniel Kahneman and others.
Claire Axelrad will share some of her favorite “tricks” to help you connect with triggers most likely to influence would-be donors to say “yes” to your fundraising offers. They’re not manipulations; just smart, research-based tools you could be using to improve messaging and calls to action.
Participants will learn:
Effective ways to showcase your mission
How to put prospects in a giving mood
Why both emotions and numbers matter, but in different ways
About reciprocity, commitment, social proof, authority, liking, scarcity, loss aversion, anchoring, priming, emotional cues, and more.
Speaker Claire Axelrad
Claire Axelrad, J.D., CFRE, will inspire you through her philosophy of philanthropy, not fundraising. After a 30-year development career which earned her the AFP “Outstanding Fundraising Professional of the Year” award, Claire left the trenches to begin her coaching/teaching practice. Clairification School has been called “the best bargain in fundraising!” Claire is also featured expert and Chief Fundraising Coach for Bloomerang, She’ll be your guide, so you can be your donor’s guide on their philanthropic journey. A member of the California State Bar and graduate of Princeton University, Claire currently resides in San Francisco California. If you like craft fairs, baseball games, art openings, vocal and guitar, and political conversation, you’ll like to hang out with Claire.
Host Ann Fellman
As the CMO for Bloomerang, Ann is responsible for the company's marketing and thought leadership programs to strengthen relationships with the nonprofit community. Ann brings more than 24 years of technology marketing experience, including time at the Minnesota High Tech Association. Prior to Bloomerang, Ann was an independent marketing consultant for B2B SaaS businesses, served as Senior Vice President of Marketing at Code42, and was named one of the “Top Women Leaders in SaaS of 2018.”