What is Donor Engagement?
Not all donors are created equal.
Imagine you have two donors who each give $100. However, one volunteers regularly, never misses opening an email and brought other supporters to your organization. Will you communicate to both donors the same way?
If you aren’t measuring donor engagement, you might have to.
Donor engagement is a measure of all of the things that make up a complete donor profile, beyond just gift size and superficial demographic information. And it can be one of the most powerful data point in a fundraisers toolkit.