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ACADEMY

Solicitation Mailing

    Building on our beginners class on letters, this class focuses on letter-building tools that are particularly helpful with solicitation mailings.
    Learning objectives:

    • Prepare for a solicitation mailing
    • Customize letters using images, merge fields, and more
    • Use the Communications Audit to test for donor centricity and reading level
    • Use filters to segment your letters
    • Generate letters for printing
    • Logistics tips

Diana Otero
Diana Otero is a Product Marketing Manager at Bloomerang. She served on the board of the Nantahala Hiking Club, one of the 31 trail maintaining clubs of the Appalachian Trail Conservancy, a nonprofit organization driven and powered by volunteers.

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