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ACADEMY

Solicitation Mailing

    Building on our beginners class on letters, this class focuses on letter-building tools that are particularly helpful with solicitation mailings.
    Learning objectives:

    • Prepare for a solicitation mailing
    • Customize letters using images, merge fields, and more
    • Use the Communications Audit to test for donor centricity and reading level
    • Use filters to segment your letters
    • Generate letters for printing
    • Logistics tips

Diana Otero
Diana Otero is the Product Engagement Manager at Bloomerang. She served on the board of the Nantahala Hiking Club, one of the 31 trail maintaining clubs of the Appalachian Trail Conservancy, a nonprofit organization driven and powered by volunteers.

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