How Proof Alliance Doubled First-Time Donors with Bloomerang’s Unified Giving Platform
KEY HIGHLIGHTS
Proof Alliance, the largest organization addressing fetal alcohol spectrum disorders (FASD), supports prevention, advocacy, and assistance for families, despite operating with a small staff of 16. To enhance donor engagement and streamline operations, they use Bloomerang’s unified Giving Platform to manage relationships, improve donor retention, and attract new supporters. Bloomerang has helped Proof Alliance achieve a 55% donor retention rate and double first-time donors. With tools like user-friendly donation forms, event management, and reporting, Proof Alliance is better able to fulfill their mission of creating lasting change and improving outcomes for those impacted by FASD.
ABOUT
Proof Alliance
Proof Alliance is an organization focused on fetal alcohol spectrum disorders (FASD), a lifelong brain-based disability that affects up to 1 in 20 children in the U.S. With just 16 full-time employees, this organization is the largest of its kind in the world, addressing all aspects of FASD. They focus on preventing prenatal alcohol exposure, advocating for system changes to better support individuals with FASD, and providing direct assistance to families and caregivers.
CHALLENGE
The challenge of limited resources and a small nonprofit staff
Despite limited resources, they tackle significant challenges to raise awareness and drive impact in this field. Their work includes training, resource connections, and building a supportive community for those affected. With a small staff, Proof Alliance was also looking for a CRM that could help them improve the donor experience for event attendees, as well as engage and sustain donor support.
SOLUTION
Effective donor communications with Bloomerang
Proof Alliance relies heavily on Bloomerang’s unified Giving Platform, not just as a donor database, but as a comprehensive constituency management tool. Program staff often use it just as much as development for event reminders, managing registrations, and gathering important details through customizable forms. The platform supports the entire organization, including the youth and family support staff and the training team, ensuring efficiency for their small, resource-limited teams. Bloomerang helps staff communicate effectively with the right audience at the right time, enhancing engagement and retention.
Fundraising improvements
To continue growing fundraising efforts, Proof Alliance uses Bloomerang’s peer-to-peer functionality, text-to-give features, donation forms, and event management features. Both their major fundraising event and a large caregiver conference, which hosts over 200 caregivers nationwide, are managed using Bloomerang. The first time they used Bloomerang event registration for their caregiver conference, they found the process was much smoother than previous years.
RESULTS
Better donor retention and more first-time donors
Bloomerang’s tools have reduced friction for attendees and improved the organization’s ability to attract and retain donors. Proof Alliance has doubled first-time donors using Bloomerang’s unified Giving Platform, and reached a donor retention rate of 55%. Proof Alliance credits both the emotional power of their mission and Bloomerang’s features for fostering deeper connections with their supporters.
Their staff appreciates Bloomerang’s technical assistance, as well as educational resources, offering valuable insights and solutions even before they realize they need them. Bloomerang has been a key asset in helping Proof Alliance grow its donor base, retain supporters, and streamline operations, enabling the organization to focus on their mission of supporting individuals affected by FASD.
“I would have to say Bloomerang's reporting is the easiest of any of the other CRMs that I've used, and it is completely flexible. It's more intuitive than a lot of the other programs that I've used over the years. Plus, it’s where the fundraising pros hang out. Bloomerang’s resources are such a help because I don't feel like I'm doing this alone.”
donor retention rate
first time donors
