Video Testimonial

Lakeland Volunteers in Medicine Raised 174% of Peer-to-Peer Fundraising Goal with Bloomerang

KEY HIGHLIGHTS

Lakeland Volunteers in Medicine (LVIM) is a nonprofit clinic in Lakeland, Florida, providing free healthcare to the working uninsured in Polk County. To enhance donor engagement, LVIM uses Bloomerang’s unified Giving Platform for peer-to-peer fundraising, donor communication, and event management. Their annual Swan Derby event, supported by Bloomerang’s tools, raised $87,000—174% of its goal. Bloomerang also streamlines LVIM’s operations with features like email customization, automated reports, and exceptional customer support, saving the team at least 5 hours/week and boosting efficiency.

ABOUT
Lakeland Volunteers in Medicine

Lakeland Volunteers in Medicine (LVIM) is a free and charitable clinic based in Lakeland, Florida, providing healthcare to the working uninsured in Polk County. With a team of 28 staff members and over 400 volunteers, LVIM operates as a unique nonprofit model, delivering 96% of its services through volunteers. The clinic emphasizes efficiency and donor engagement, ensuring that every dollar donated translates into nearly five dollars of healthcare services for the community. This equates to nearly a 5x return on investment for donors, amounting to $10.5 million of free healthcare for the Polk County community in a single year.

CHALLENGE
Connecting donors to a cause

Many nonprofits, like LVIM, have noticed in recent years that people are less likely to donate without a personal connection to the cause. In choosing a CRM and fundraising partner, LVIM was looking for a platform that would help donors feel directly connected and engaged with their mission of providing free and charitable healthcare in Lakeland. With Bloomerang’s Giving Platform, LVIM has found just that.

SOLUTION
Peer-to-peer fundraising increases engagement

LVIM’s signature fundraising event, the Swan Derby, draws around 4,000 attendees annually. For the last 10 years, LVIM has included a peer-to-peer campaign called “Leaders of Polk” as part of the event, with community leaders raising funds. Their staff reports campaigns like this would not be possible without Bloomerang, thanks to the platform’s personal peer-to-peer fundraising pages, donation tracking, branded messages sent with the Email Builder, and much more. LVIM recently raised $87,000 with this peer-to-peer fundraiser, reaching 174% of their goal!

Bloomerang’s Giving Platform also makes LVIM’s event check-in processes streamlined and hassle-free. Attendees can show their tickets on their phones for instant scanning—no need for printing or mailing. It’s a simple solution that helps teams of all sizes manage events more efficiently.

RESULTS
Saving time with automated fundraising reports and tasks

LVIM relies heavily on Bloomerang to manage operations, communicate with donors, track donations, and conduct robust data analysis. Their favorite feature is email customization, which streamlines donor engagement. They love that Bloomerang’s Giving Platform offers the ability to log a donor’s gift on their timeline, which then prompts an automated letter or email template. This allows for quick and simple edits in managing financial and donor interactions.

The platform’s user-friendly features, including automated reporting, also enhance engagement with supporters and save LVIM significant time. Their team estimates that one such automation for financial reporting saves them at least five hours every week! The staff also highlights Bloomerang’s exceptional customer support, describing the platform as an integral extension of their team.

“I've been in nonprofit work for a long time, and Bloomerang is one of the best all-in-one platforms I've ever seen. It makes it so easy to run everything from our peer-to-peer fundraising, to our transaction reports, to event check-in. Their customer service team is part of our whole experience, and it's like having little Bloomerang fairies at your fingertips.”

Beth Hill

Director of Donor Relations