[FREE DOWNLOAD] First-Time Donor Communication Plan Template

first-time donor communication

The lack of a documented communications plan is something nonprofits of all shapes and sizes struggle with, especially when it comes to communication with first-time donors. How and when you respond to first-time donors can direct whether or not they’ll give again. The average first-time donor retention rate is only 23%. For donors who give less than $100, that rate drops to 18%.

Without a plan, it’s likely that a new donor will receive messaging from you that is inappropriate for the stage of the relationship. Use this template as a guide to crafting how and when you communicate to first-time donors during their first year of giving.

You can download the first-time donor communication template for free here >>

Be sure to check out more free templates from Bloomerang.

Kristen Hay
Kristen Hay is the Marketing Coordinator at Bloomerang. She serves as Chairperson on the Blog & Social Media Committee for PRSA’s Hoosier chapter.
By | 2017-11-29T08:42:16+00:00 November 29th, 2017|Donor Retention, Donor Communications|

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