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First-Time Donor Communication Plan Template

First-Time Donor Retention Rate
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How to Use Social Media to Improve Donor Loyalty

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The lack of a documented communications plan is something nonprofits of all shapes and sizes struggle with, especially when it comes to first-time donor communication. How and when you respond to first-time donors can direct whether or not they’ll give again. The average first-time donor retention rate is only 23%. For donors who give less than $100, that rate drops to 18%.

Without a plan, it’s likely that a new donor will receive messaging from you that is inappropriate for the stage of the relationship. Use this template as a guide to craft how and when first-time donor communication should take place during their first year of giving.

You can download the first-time donor communication plan template for free here >>

Be sure to check out more free templates from Bloomerang.

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