How CASA of Kent County Uses Bloomerang to Strengthen Donor Relationships and Fundraising Efforts
KEY HIGHLIGHTS
Court Appointed Special Advocates (CASA) of Kent County empowers community members to advocate for the best interests of children navigating the child welfare system. To amplify their impact, they chose Bloomerang’s Giving Platform for its user-friendly design. Robust educational resources make it easy for staff to learn and navigate the platform, and custom fields, donor labeling, and clear reporting have streamlined operations. The platform’s tailored approach has improved donor relationships and boosted Kent County’s donor retention rate to 46%, supporting their mission to help children in need
CHALLENGE
Looking for a user-friendly nonprofit CRM
CASA of Kent County faced a challenge familiar to many nonprofits: finding a CRM that is easy to use while supporting their complex needs. The Giving Platform’s user-friendly design and extensive educational resources—webinars, videos, and live support—have created a seamless experience for their team. These tools ensure staff can confidently navigate the platform, saving time and energy to focus on their mission.
SOLUTION
Finding the solution in Bloomerang’s customizability
The CASA of Kent County staff quickly learned how to work in Bloomerang’s Giving Platform and now use its features with confidence. They found the platform to be an intuitive and user-friendly tool that meets all their organizational needs. They appreciate its nonprofit-centric design, especially its ability to label donor information, create custom fields, and generate clear, easy-to-use reports. Additionally, integrations enhance efficiency and add value to their operations.
RESULTS
Strengthening donor relationships
Compared to more general databases, the Giving Platform’s tailored approach simplifies donor management and improves relationships, resulting in CASA of Kent County’s 46% donor retention rate. They have found Bloomerang helps strengthen their donor relationships and fundraising efforts, contributing to the success of their work advocating for children in need.
“I've used other databases that are more general, maybe that have to do with sales, but Bloomerang very specifically makes it easier for me to label information about donors and create custom fields, which is really nice. I think Bloomerang does a great job of focusing on nonprofit data, which I find helpful.”
donor retention rate
