Getting started in major gift fundraising can be tough, especially for organizations and fundraisers who have never cultivated and solicited a large gift.
This primer to major gifts combines data from our own survey of more than 700 nonprofits and advice from top major gift fundraisers in North America. Use the data below to create an effective strategy!
58.87% of nonprofits do not have a major gift strategy
53.37% of nonprofits consider multiple major gifts to be absolutely vital
67.54% of nonprofits do not have a dedicated, full-time major gift fundraiser
43.74% of nonprofits define a major gift as greater than $1,000
35.90% of nonprofits define a major gift as greater than $10,000
75.32% of nonprofits say a lack of investment on their part (manpower, expertise, strategy, etc.) is why they don’t do major gift fundraising
88% of total dollars raised comes from 12% of donors
Anatomy of a major gift donor:
Already in your donor database
Has a deep passion for your mission
Has been giving to your organization for five years or more
Kristen Hay is the Marketing Manager at Bloomerang. From 2018 - 2020, she served as the Director of Communications for the Public Relations Society of America's local Hoosier chapter. Prior to that she served on several different committees and in committee chair roles.