What Is Bad Data Really Costing Your Organization?

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Your donor database is only as good as the data you put into it. With the year-end giving season upon us, now is the time to prepare for fundraising success in 2024. A clean database should be a high priority as you plan ahead.
As with every other industry today, nonprofits are especially dependent on good data to be successful. And donor data is at the top of the critical care list. The problem that every nonprofit faces, however, is that data degrades, and donor data degrades faster than most. Don’t let poor data keep you from reaching your fundraising goals!
Good donor data can mean the difference between having a meaningful interaction with a donor or really missing the mark. We all want the former, but finding the time and expertise to know where to focus can be challenging. Knowing all your options for achieving a healthy database is the first step in creating one.
Here are some things to consider and questions to ask.
Clean your data up now. Do yourself and your organization a favor and start considering the options you have to get your database in tip top shape for the new year. That way when 2024 rolls around, you can relax because you’ve totally got this data thing under control so you can focus on what you do best.
At the end of the day, clean nonprofit data isn’t easy, but it’s worth it. And Bloomerang can make it easier. Healthy data is powerful data. Bloomerang customers can benefit from a Database Health Check subscription to ensure their organization is getting the most out of their data. Take your fundraising to the next level. Don’t delay – start 2024 on the right foot.
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