Hours, days, and possibly weeks go into preparing your direct mail campaigns.
I don’t know about you, but with all the time and money that goes into each mailing, the last thing I want to see is a stack of envelopes in my mailbox with the dreaded yellow label.
You all know the label to which I am referring. The one where the USPS (United States Postal Service) is yelling in all caps notifying us that the addresses we have on file are no longer valid.
Why does this happen?
According to the Census Bureau’s 2016 report, 11.2% of Americans moved in a one-year period (which is actually the lowest it’s been since 1948).
So, if 11 percent of Americans (or more) are moving annually, that means we could end up spending a lot of extra time and money each year trying to figure out where all our returned mail should go. Or maybe you are far too familiar with yellow labels and the undeliverable mail cycle, so you are spending hundreds of dollars each year to keep your list of addresses updated through National Change of Address (NCOA) services.
What if there was an easier, more affordable solution?
Starting today, all standard Bloomerang customers can opt in to receiving nightly NCOA (National Change of Address) and deceased suppression services as part of their Bloomerang subscription.
Yes, that’s right – it’s included with your standard Bloomerang subscription!
How does it work?
Bloomerang has partnered with TrueGivers to offer nightly data stewardship updates. With the click of a button, all individual constituents with US addresses will be scanned and updated each night with NCOA information that includes address updates, deceased information (when applicable), and some optional demographic information.
Addresses are automatically updated in the database, and changes are displayed in the address note.
As part of the NCOA updates, deceased constituents are marked as Deceased in Bloomerang. Search the constituent in your NCOA Dashboard to see if there is additional information like deceased date and a link to an obituary.
You can opt into receiving notification emails whenever your database is updated with new data. The notification email contains the count of records and information about what was updated during the nightly synchronization.
Bloomerang’s integration with TrueGivers makes it easy for you to:
Stay in touch with your donors
Save hundreds to thousands of dollars from undeliverable mail
Save dozens of hours researching new addresses and taking returned mail back to the post office
Keep your database clean and prevent duplicates
Maximize your donor retention
Bloomerang is excited to offer such important relationship building and donor retention tools at no additional cost to our standard customers. We are committed to helping the helpers by saving you time and allowing you to focus on what’s important. Say goodbye to yellow labels and hello to Bloomerang nightly updates today!
Cody is a Product Manager at Bloomerang. Cody holds a Bachelor of Arts degree in Political Science and Rhetoric from Wabash College. He also holds a Juris Doctor degree with a concentration in Health Law from Indiana University School of Law – Indianapolis. He's been a valued member of Bloomerang since the doors opened in 2012.