Flag Day was just recently observed here in the U.S., which gave me reason to pause and reflect on what having a flag and raising it means to any country.

A country’s flag is a symbol of the combined beliefs of its citizens as well as an enduring image of what was sacrificed in order to make those beliefs come to life as well as stay in place.

Do we feel the same way about our nonprofit’s brand?

Every Nonprofit’s Mission Should be Reflected in its Brand

Every nonprofit brand should be just as meaningful and powerful as any country’s flag. It should reflect beliefs and inspire action, and be a symbol of pride to all those associated with the organization.

Can you truly say this is the case for your brand? If not, it might be time for a change; either because the brand itself falls short, or the people who represent it do.

Research shows that rebranding can have a positive impact. But this course of action should be treated with care. After all, it’s not often that a country updates their flag.

Wave Your Flag Vigorously

Hopefully, nearly every single nonprofit leader reading this post can wave the brand of their nonprofit just as proudly as Americans just waved our flag. My wish for each of you is that your brand stirs the heart and soul as much as any nation’s flag does for the hearts and souls of the people it represents.

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Jay Love

Jay Love

Co-Founder & Chief Relationship Officer at Bloomerang
A 30+ veteran of the nonprofit software industry, Jay Love co-founded Bloomerang in 2012. Prior to Bloomerang, he was the CEO and Co-Founder of eTapestry for 11 years, which at the time was the leading SaaS technology company serving the charity sector. Jay and his team grew the company to more than 10,000 nonprofit clients, charting a decade of record growth. Prior to starting eTapestry, Jay served 14 years as President and CEO of Master Software Corporation. MSC provided a widely used family of database products for the non-profit sector called Fund-Master. He currently serves on the board of the Center on Philanthropy at Indiana University and is the past AFP Ethics Committee Chairman. Jay is also the author of Stay Together: How to Encourage a Lifetime of Donor Loyalty.