United Way Rockbridge Achieves 63% Donor Retention Rate with Bloomerang’s Relationship Tools
KEY HIGHLIGHTS
United Way of Rockbridge, Virginia provides grant assistance to local human service programs and raises funds to improve quality of life in the area. They adopted Bloomerang to improve donor management and engagement by centralizing donation tracking and streamlining processes. Bloomerang’s features, such as tracking interactions and generating acknowledgement letters, have helped strengthen donor relationships and achieve a 63% donor retention rate.
CHALLENGE
Decentralized nonprofit software
Previously lacking an all-in-one nonprofit software to track donations, the organization adopted Bloomerang to centralize information to significantly improve its donor management and engagement processes in one fundraising platform. Despite initial apprehension about adopting new technology, Bloomerang proved to be intuitive and accessible, empowering their team of staff, volunteers, and board members—regardless of technical experience.
SOLUTION
An easy way to track donations and interactions
United Way of Rockbridge primarily uses Bloomerang for recording donations, but the organization is also exploring additional features, such as auto-generating acknowledgement letters and tracking donor interactions. As a resource-constrained organization with a single staff member, United Way of Rockbridge appreciates Bloomerang’s ease of use. Volunteers are empowered to contribute meaningfully, knowing the tools are simple yet powerful.
RESULTS
An incredibly high donor retention rate
These enhancements have proven valuable, as seen during a recent “thank-a-thon,” where donor phone calls were tracked in the system, fostering stronger relationships. In fact, United Way of Rockbridge holds an impressive 63% donor retention rate thanks to engagement opportunities like phone calls and other acknowledgements. The organization looks forward to exploring even more ways to maximize Bloomerang’s capabilities, ensuring every action drives their mission forward.
“I found Bloomerang to be very approachable. One of the reasons we use it is because we rely on our board members and volunteers for a lot of assistance, since I am the only paid staff member. Bloomerang is so user-friendly that it allows other people to get in there and start using it without worrying about breaking things or being confused.”
donor retention rate
