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Customer Story

Shepherd’s Cove Hospice

Shepherd’s Cove Hospice Logo
Shepherd’s Cove Hospice Logo

Shepherd’s Cove Hospice EventShepherd’s Cove Hospice takes pride in providing the highest quality of hospice care. It is our belief that each person receiving hospice care deserves to be cared for as we would want care provided to one of our own family members.

Care with Shepherd’s Cove Hospice is not about death but rather about providing every person peace and comfort as they near the end-of-life journey. Our team is here to support each person to live each day fully and enjoy precious moments with loved ones. This support extends to family members as Shepherd’s Cove Hospice helps them cope with their own unique emotional and spiritual concerns. Care is provided in the patient’s home, whether that home is a long-term care facility, assisted living facility or private residence.

The challenge

Shepherd’s Cove Hospice was looking to make the switch from Excel spreadsheets to a true donor database. “We didn’t have a true database. When I came here, they were tracking data on spreadsheets, so I needed EVERYTHING!” said Annah Grace Morgan, CFRE, Shepherd’s Cove Hospice was looking to make the switch from Excel spreadsheets to a true donor database. Foundation Director at Shepherd’s Cove Hospice.

After hearing Bloomerang’s Co-Founder and Chief Relationship Officer, Jay Love, speak at a conference, Annah was sold. She was impressed with Bloomerang’s focus on donor retention and all the ways it could help their hospice.

“I loved the donor-centered nature of Bloomerang and how it focused on donor engagement.”

The solution

Annah and her team had finally found a donor-centered database that could help them improve their current donor engagement efforts, particularly through segmenting their donors. “I am able to better segment communication to donors and reach them with specific messaging they need to hear. We are able to reach out to memorial givers with different messaging than event participants. Nonprofit hospice organizations need to focus on retention, although it’s different than other fundraising organizations in which I’ve worked specifically because of Memorial Gifts. We’ve instituted mailings to say “We remember your loved one” a year after the memorial gift was made. Basically, another thank you and a soft request to continue their legacy by giving again to increase retention.”

“I also loved that Bloomerang was constantly improving and had great support.” As stated, Annah and her team appreciate Bloomerang’s knowledgeable support staff and their willingness to take customer feedback seriously. The product team continually makes updates and improvements to Bloomerang. “Keep up the great work! We love that you listen to your constituents and make efforts to improve based on our suggestions! We are happy to help promote Bloomerang any time!”

Resident of Shepherds Cove
The results

Since implementing Bloomerang several pain points have been alleviated for Annah and her team, especially when it comes to making informed fundraising decisions by knowing which donors they should reach out to and when. “Quick reports tell me which donors deserve the majority of my time and attention. I love being able to track so many metrics in one central location. I also love that it was so customizable that we could make it work for many different giving scenarios. Everyone is unique, and I love that it’s a platform we could make work for our quirks!”

Annah and her team have benefited from improvements in key metrics like donor retention and dollars raised. “We weren’t tracking any of that previously. So our implementation of Bloomerang changed everything. Instead of guessing at who we were reaching and how we have it all at our fingertips now.” They’ve also seen improvements in productivity. “To me, this is probably the biggest improvement for our team. We were all over the place with spreadsheets, and there was so many errors and much time wasted. Having Bloomerang saves us time, energy, and sanity in reaching our givers.”

At the end of the day, Bloomerang has been a game-changer for the team at Shepherd’s Cove Hospice in helping them get organized and get their fundraising on track. “Bloomerang has been a game-changer for us. Not only do we use it for donors, but we also use it for all givers (which include our volunteers). We have found a time-saver in this product! It has worked for many teams as a CRM tool in addition to the fundraising components. I love that you can customize it to make it work for you, and it’s so user-friendly and intuitive!”

What’s next?

It’s amazing what a user-friendly, donor-centered tool can do for the growth of an organization such as Shepherd’s Cove Hospice. “We love Bloomerang and would highly recommend it to anyone!”

"Our implementation of Bloomerang changed everything. Instead of guessing at who we were reaching and how we have it all at our fingertips now.”

Annah Grace Morgan, CFRE

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