How Pensacola Habitat for Humanity Improved Donor Stewardship by 43% with Bloomerang
KEY HIGHLIGHTS
Pensacola Habitat for Humanity is committed to improving affordable homeownership in the Greater Pensacola area. Struggling with disorganized donor management using DonorPerfect, they switched to Bloomerang, an all-in-one nonprofit platform. The user-friendly features and tools, including event management and peer-to-peer fundraising, streamlined their operations and enhanced donor stewardship. Since adopting Bloomerang, they’ve achieved a 43% increase in donor retention and improved their fundraising efforts with targeted, segmented campaigns. They also used Bloomerang to launch their Pride Build campaign which raised $20,000 in sponsorships and brought together 37 volunteers to support affordable housing for the local LGBTQ+ community.
ABOUT
Pensacola Habitat for Humanity
Pensacola Habitat for Humanity is dedicated to building homes, communities, and hope, with a mission to improve affordable homeownership in the Greater Pensacola area. Habitat recognizes that many communities do not have access to affordable homeownership, so the organization seeks to break down the barriers to homeownership and familiarize local citizens with the home buying process.
CHALLENGE
Identifying donor data in multiple nonprofit software
Originally using DonorPerfect, Pensacola Habitat found it clunky and difficult to track down necessary donor data. Fundraising was stressful and disorganized, requiring the team to manage multiple separate systems and chase down various tasks. As soon as the team did a demo with Bloomerang, they knew it was the perfect choice for everything they wanted at that time and everything they might need in the future.
SOLUTION
Bloomerang – a fundraising platform
Bloomerang proved to be a better fit due to its comprehensive features and user-friendly interface, bringing a sense of relief and efficiency to their operations. The organization also enhanced its fundraising efforts by adopting event management tools and peer-to-peer fundraising. One of their favorite features is the auction add-on, which significantly elevated their campaigns.
RESULTS
Improved donor retention and fundraising
Since implementing Bloomerang, Pensacola Habitat for Humanity has seen a 43% increase in donor stewardship. They were able to target areas they hadn’t before, shifting from traditional mailer-based quarterly appeals to using Bloomerang for more specific and segmented appeals. This allowed them to see which campaigns were successful and track results more effectively.
The organization welcomes everyone, including underserved communities like the LGBTQIA+ population, who often face housing discrimination. They used Bloomerang to improve donor retention and launch their Pride Build campaign, which raised $20,000 in sponsorships and brought together 37 volunteers to support affordable housing initiatives. The event also included Pride-themed activities like free gender-affirming haircuts and friendship-bracelet making.
Through this volunteer campaign, the organization was able to showcase their ongoing commitment to support historically marginalized groups and their efforts to transform from a traditional construction charity into an active advocate for social justice and equity in housing. For their unique and successful volunteer campaign, Pensacola Habitat was honored with the Heart of Service Givie Award at GiveCon 2025.
With the Bloomerang Giving Platform, Pensacola Habitat for Humanity has streamlined their processes, enabling the team to focus on their mission of creating affordable homeownership opportunities for all.
“We did a Bloomerang demo and I was like, ‘This is it.’ It has everything that we want, everything that we will need in the future. It's so intuitive as a resource, and the onboarding process was very seamless. It was just a phenomenal choice and an easy fit for us.”
increase in donor stewardship
raised in Pride Build sponsorships
Pride Build volunteers
