Customer Story

Transforming Donor Engagement: How the Joseph Maley Foundation Scaled Their Impact with Bloomerang

KEY HIGHLIGHTS

The Joseph Maley Foundation, a nonprofit organization dedicated to serving children of all abilities, focuses on programs that foster disability awareness, improve inclusivity education, and promote emotional well-being. Through adaptive athletics, service-learning opportunities, and advocacy for families, they have created a meaningful impact on individuals and communities. Using Bloomerang’s Giving Platform, improved donor retention to 45%, a YOY increase of 10%. Partnering with Bloomerang has streamlined data management and enhanced campaign performance to fuel their mission of serving the whole child and their needs.

CHALLENGE
Data and event management scattered across platforms

Before adopting Bloomerang, the Joseph Maley Foundation faced significant challenges in managing donor relationships. Their donor activity was handled through QuickBooks, online giving was managed with PayPal, and stewardship efforts were tracked in Google Sheets. The data management process was labor-intensive, scattered across platforms, and lacked the efficiency and insights needed to deepen donor relationships.

Additionally, with only one development staff member at the time, their ability to scale operations and refine systems was critically constrained. Their team sought an online giving solution that could integrate seamlessly with their website, foster donor trust, and provide capabilities like event registration and peer-to-peer fundraising.

SOLUTION
An all-in-one CRM for quicker event data turnaround

Bloomerang’s Giving Platform became the Joseph Maley Foundation’s solution to these challenges. Bloomerang streamlined their operations by serving as an all-in-one donor management tool, enabling accurate record-keeping, enhanced stewardship, and effective donor outreach. The system’s robust features, such as surveys, volunteer management, and communication tracking, allowed the team to personalize and elevate their donor interactions. By seamlessly integrating advanced fundraising tools, Bloomerang empowered the foundation to optimize online donations with customizable donation forms, manage peer-to-peer campaigns, and host unique event pages. They’ve even used it to sell merchandise and track inventory.

Leveraging the platform’s auction capabilities for the foundation’s annual gala has proved particularly successful. Where gala reporting and acknowledgements took weeks with their previous provider, with Bloomerang, donor data was available right after the event, enabling personalized thank-yous and stewardship plans within days. This seamless process positioned the team for success during critical end-of-year campaigns, helping them focus on delivering impactful stewardship to supporters.

RESULTS
Improved donor engagement and integrated event management

Since partnering with Bloomerang’s Giving Platform, the Joseph Maley Foundation has experienced transformative growth. Their donor retention rate increased to 45%, driven by a deeper understanding of donor activity and personalized engagement facilitated by Bloomerang’s tools. This improved retention enabled the foundation to grow its staff, a move they say would not have been possible without increasing revenues from donations, sponsorships, and special events managed with Bloomerang. The foundation also appreciates Bloomerang’s helpful customer support and educational resources like webinars and blog posts.

Overall, the adoption of Bloomerang has eliminated inefficiencies, fostered collaboration, and strengthened the foundation’s ability to cultivate lasting donor relationships. By partnering with Bloomerang’s Giving Platform, the Joseph Maley Foundation continues to scale their efforts and inspire generosity from their community.

"We knew we wanted to streamline and enhance our stewardship and donor communication, while maintaining personal relationships with our supporters. Bloomerang offered us all that in its customizability, and we’ve been thrilled."

The Joseph Maley Foundation