How Boys & Girls Club of Muncie Uses Bloomerang to Track Donor Interactions
KEY HIGHLIGHTS
The Boys & Girls Club of Muncie aims to empower every young person—especially those who need it most—to achieve their full potential as compassionate, responsible, and productive members of society. They transitioned to Bloomerang to address limitations in their previous CRM, improving user access and data quality. Since implementing Bloomerang, the organization has achieved a 41% donor retention rate and can more easily manage donor records.
CHALLENGE
Restricted nonprofit CRM user access
BGC Muncie chose Bloomerang as their donor management system to address limitations in their previous platform, such as restricted user access. During the implementation process, the organization used the opportunity to clean and standardize their data, addressing inconsistencies caused by multiple administrators in their previous system.
SOLUTION
Improved access and donor data quality
With Bloomerang, BGC Muncie was able to give all board members user access, allowing tasks like phone calls, letters, and notes to be easily assigned. This feature, among others, was a key reason for the transition. This move improved data quality and usability, streamlining donor information and coding processes.
Now, Bloomerang plays an essential role in their daily operations. “Bloomerang is intuitive, user-friendly, and is made for the nonprofit professional on the go,” said Robby Tompkins, Director of Resource Development. “I find it so easy to use on my phone and in the office, and that has made all the difference compared to other platforms I have used in the past.” Customizable fields and automated reports ensure the team stays informed of grant statuses, with monthly updates sent out automatically. The flexibility and ease of use have made the system integral to their work.
RESULTS
A growing donor retention rate
With Bloomerang, Boys & Girls Club of Muncie has unlocked the ability to nurture their donor community. The Club uses Bloomerang to record donations, manage grants, and track donor interactions, which has led to a donor retention rate of 41%. The group also appreciates Bloomerang’s excellent customer service and frequently shares their positive experiences with other Boys & Girls Clubs across the U.S.
“Bloomerang is intuitive, user-friendly, and is made for the nonprofit professional on the go. I find it so easy to use on my phone and in the office, and that has made all the difference compared to other platforms I have used in the past.”
donor retention rate
