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NEWS

Meals on Wheels America Adds First Giving Platform, Bloomerang, to Trusted Vendor Roster

Meals on Wheels America partners with Bloomerang to equip local Meals on Wheels providers with robust fundraising solutions and streamlined volunteer management to increase organizational capacity and serve more seniors

Meals on Wheels America's MORE program

Bloomerang, the industry’s leading fundraising, donor, and volunteer management platform, and Meals on Wheels America, the leadership organization dedicated to addressing senior isolation and hunger, are working together to offer Bloomerang’s built-for-purpose Giving Platform to Meals on Wheels providers across the country. The giving platform’s proven success in driving high-impact outcomes has earned it a place in Meals on Wheels America’s MORE (Member Offers, Rewards and Expertise) program, which provides Members with exclusive savings and expertise on products and services to meet their missions.

Bloomerang currently empowers numerous local Meals on Wheels providers in their fight against senior hunger and isolation. Now part of the MORE program, Members of Meals on Wheels America can access special pricing on Bloomerang’s Giving Platform to manage robust volunteer programs and raise, retain, and recruit more donors—activities essential for helping more seniors live healthy and independent lives. Through Bloomerang’s unique donor insights, streamlined event management tools, and engaging volunteer management features, organizations can accelerate their fundraising efforts and expand their reach, ensuring more seniors receive the vital support they need.

“We knew we needed a unified system that could provide us with a single source of truth to manage everything from our donor relationships to fundraising,” said Christine Hockin-Boyd, executive director of Meals on Wheels North Central Texas. “Bloomerang’s Giving Platform provides the exact support we need and opens limitless opportunities for us to do more and achieve our mission. Having unparalleled insight into our supporters through features such as Generosity Score has helped us tailor our outreach and deeper donor relationships. Being able to build out functionality that best suits our needs really sets Bloomerang apart.”

Bloomerang’s special offers for Meals on Wheels America ensure Members have the flexibility to adopt different aspects of the Bloomerang Giving Platform as they grow or their fundraising needs change.

Top benefits from using Bloomerang include:

  • Improved fundraising outcomes: Fundraising tools like outbound text messaging, online giving forms, and peer-to-peer campaigns help local providers better track donations, raise more funds, and strengthen donor relationships. In addition, straightforward audience segmentation lets nonprofits deliver personalized, high-performing campaigns to the right audience at critical moments in time.
  • Increased recurring revenue: Bloomerang’s tools and resources can be used to cultivate stronger relationships with donors, leading to increased lifetime value and more sustained, ongoing support. With built-in insights, Bloomerang helps organizations surface donors with giving potential already in the database to expand ongoing support.
  • Next-level impact: More effective donor engagement and streamlined administrative tasks shift essential resources to the core mission of bringing vital services to seniors in need. Intuitive and user-friendly, Bloomerang removes the noise so staff can work smarter and focus directly on what brings the biggest impact.

“Bloomerang’s Giving Platform is built for purpose; designed to boost retention and support the entire donor and volunteer journey. That’s mission critical for the long-term success and sustainability of any nonprofit,” said Brendan Smith, vice president of partnerships at Bloomerang. “It’s an honor for us to join Meals on Wheels America’s MORE program, leveraging our platform to support local providers across the country. We’re proud to help them ensure that all in the senior community who need it are receiving valuable care.”

For more information about how Bloomerang empowers local Meals on Wheels providers to drive greater impact, visit Bloomerang’s website here.

Kristen Hay
Kristen Hay is the Senior Marketing Manager at Bloomerang. From 2018 - 2020, she served as the Director of Communications for the Public Relations Society of America's local Hoosier chapter. Prior to that, she served on several committees and in committee chair roles.