Here’s Why Bloomerang Customers Have A Higher First-Time Donor Retention Rate Compared To The Industry Average

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As a fundraising professional, you know that it costs more money to acquire donors than to retain your existing donors.
You also likely know that it’s especially important to retain your first-time donors because the people who make that second or “golden” donation are more likely to continue supporting your mission in the future.
In this post, we’re going to talk about donor retention rates for the nonprofit industry as a whole and the average first-time donor retention rate for Bloomerang customers.
Keep reading to find out more and to see how Bloomerang helps nonprofits like yours build deeper relationships with supporters and secure sustainable revenue for years to come.
Before we dive in, we recommend that you calculate your nonprofit’s year-over-year first-time donor retention rate.
In order to help you do this, we’ve created a Donor Retention Calculator. Here’s how to find your donor retention rate:
Tip: We recommend setting aside time to look at donor retention by programs or campaigns. For example, if you have a monthly giving program, how many donors who joined the program in 2021 continued participating in the program in 2022? The more data you have on hand, the better!
According to research from the Fundraising Effectiveness Project, as of 2022:
Here’s a look at how Bloomerang nonprofit customers retained first-time donors:
How does your nonprofit’s retention rate compare? Is it higher or lower than the industry average? Has that rate increased or decreased over the last few years?
What about the top 20% of your first-time donors? What percentage of those donors did you retain and is that an increase or decrease over the previous years?
If your first-time donor retention rate falls below the industry average or you’ve seen a decrease in that rate over the years, don’t despair—there are plenty of ways to increase the number of first-time donors you retain.
Here are just a few examples of best practices and how Bloomerang helps you follow those:
Bloomerang’s features and tools can help you increase your donor retention rate. Fill out this short form to request a Demo and a member of our team will be in touch shortly to show you how.
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