Current donors are warm leads. When a donor has given to you once, you at least know they have some sort of linkage, interest or connection to what you do. They’re not with you for the long term yet, but getting them to give again isn’t like making a “cold call.”

Your job is to inspire your donor’s enduring passion for your cause, and loyalty to your organization. This doesn’t simply happen. It’s work.

That’s why I teamed up with Bloomerang to create this free Nonprofit Donor Retention Guide & Checklist.

You can use it to help create a plan, build relationships with your donors, and ultimately increase donor retention.

Download it for free here >>

Claire Axelrad

Claire Axelrad

Fundraising Coach at Bloomerang
Claire Axelrad, J.D., CFRE is a fundraising visionary with 30+ years frontline development work helping organizations raise millions in support. Her award-winning blog showcases her practical approach, which earned her the AFP “Outstanding Fundraising Professional of the Year” award. Claire runs “Clairification School” online, teaches the CFRE course that certifies professional fundraisers, and is a regular contributor to Guidestar, NonProfit PRO and Maximize Social Business.