ARTICLE
Follow the Donor Bill of Rights for Donor Retention Success
Topics -
We are all immersed in the rapid-fire fundraising time of the year. For many nonprofits, the funding of their mission is often contingent on the fundraising activities happening in November and December. During this time of hectic activity, it might be easy to forget or overlook the important tenets contained in the Donor Bill of Rights.
The Donor Bill of Rights
The Donor Bill of Rights was created by the Association of Fundraising Professionals (AFP), the Association for Healthcare Philanthropy (AHP), the Council for Advancement and Support of Education (CASE), and the Giving Institute: Leading Consultants to Non-Profits. It has been endorsed by numerous organizations.
The 10 rights are:
I. To be informed of the organization’s mission, of the way the organization intends to use donated resources, and of its capacity to use donations effectively for their intended purposes.
II. To be informed of the identity of those serving on the organization’s governing board, and to expect the board to exercise prudent judgment in its stewardship responsibilities.
III. To have access to the organization’s most recent financial statements.
IV. To be assured their gifts will be used for the purposes for which they were given.
V. To receive appropriate acknowledgement and recognition.
VI. To be assured that information about their donation is handled with respect and with confidentiality to the extent provided by law.
VII. To expect that all relationships with individuals representing organizations of interest to the donor will be professional in nature.
VIII. To be informed whether those seeking donations are volunteers, employees of the organization or hired solicitors.
IX. To have the opportunity for their names to be deleted from mailing lists that an organization may intend to share.
X. To feel free to ask questions when making a donation and to receive prompt, truthful and forthright answers.
Would you not agree that each and every one of them is critical to renewing donors from one time period to the next? I know personally, as a donor, each one is vital to building and maintaining trust with me!
Throughout the year, I am often asked about the key actions and principles which allow donor retention to rise for any nonprofit engaged in fundraising. Honestly, if all of the above rights are meticulously performed in the most personable manner possible higher donor retention should not be far behind!
Learn How To Thank, Engage, and Retain Your Online Donors.
Comments
[Headlines] Almost perfect subject lines |