ARTICLE
3 Easy Ways to Win at Donor Retention in the New Year
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Happy Holidays!
Ready for your favorite holiday meal with all the trimmings? Relaxing on the couch in front of a warm cozy fire? Watching a child’s eyes light up unwrapping their present?
Listen, you worked hard all year. You’re on the nice list! Before visions of sugarplums start dancing in your head I have a holiday gift for you.
I want this coming year to be your best year ever because you’re retaining and upgrading your donors. I’m all about the #donorlove!
Enjoy these simple, affordable tools to help you raise more next year and keep more donors. I’ve got more than 20 killer ideas to help you retain and upgrade your donors in a handy template you can download here.
Put these stewardship strategies in your back pocket and make this year your best year ever.
Want a few BONUS ideas to get you started? Here are three of my favorites:
1. Celebrate the anniversary of your donor’s first gift, a “Donorversary”
Whether your donor has been giving to you for one month or 10 years, reminding them can make them feel like a complete rock star for what they already accomplished in in such a short time, i.e. “it’s only been 3 months and already your gift has…” or the big milestone their longtime loyalty made happen. Remember, your donor may not remember how long they’ve been giving to you. Reminding them reinforces what a valuable part of the family they are!
2. Follow a solid, actionable plan to acknowledge, thank and welcome new donors properly.
Don’t have a solid, actionable plan? You need a thoughtful plan to convert these people to your cause. Don’t worry, I got your back! Download your sample stewardship plan now.
3. Try these killer digital tools to make it super easy!
The only thing better than great stewardship is simple tools to make it easy. Here are a couple of my favorites:
If you have an iPhone or iPad go to the app store and download this gem. It’s easy, affordable digital stewardship made easy. This app allows you to send handwritten cards you craft on your iPad or iPhone. A few days later your donor opens your thoughtful handwritten stamped envelope with a card inside from yours truly! The folks at Feltapp.com offer sample cards and let you personalize with your iPhone camera roll, Instagram or Facebook feed. They can even make you’re your own branded custom stationary!
Ready to stand out in your donor’s inbox? Video email is here! This hand tool plugs in to your computer’s webcam and it’s the perfect answer to get through the clutter in your donor’s inbox and stand out with a warm personalized thank you. Best part? You get notified when your donor opens your email!
If you want a front seat to see these tools in action watch me walk through them in my recent guest webinar with Bloomerang:
Want to make sure 2017 is awesome? I got your back.
Join me January 18th for my new webinar series: Fundraise Like a Boss.
It’s 4 weeks of strategies, tools and dashboards for lucrative fundraising results and exclusive access to a private Facebook group with your peers, teeming with insight and support.
Bloomerang friends get $50 off if they register now.
Hope to see you there!
Discover How to Maximize the Lifetime Value of Your Donor Database!
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