According to Guidestar, donors who receive a thank you message or call within 48 hours of making a gift are four times more likely to give again.
A small thank you can have a big impact on your fundraising.
For most nonprofits, an email confirmation is the first thing a donor receives from you after their donation, so don’t sleep on it! Why wait until you send a snail mail acknowledgement to make your donors feel special?
Based on our 19-Point Donation Acknowledgement Email Checklist, we’ve created a sample donation thank you email template that you can model your donation receipts off of.
But first, what is the first thing your donor will see? The subject line. Avoid words like “donation confirmation” and “donation receipt” in the subject. Have some fun and make it meaningful.