Why the Boys & Girls Club of Boone County Switched to Bloomerang for Donor Outreach and Management
KEY HIGHLIGHTS
The Boys & Girls Club of Boone County is dedicated to inspiring and empowering all young people—particularly those who need support the most—to reach their full potential as compassionate, responsible, and contributing members of society. They overcame usability challenges with their old database by switching to Bloomerang, which simplified operations, improved donor engagement, and enabled tailored outreach for donors and members. The platform also streamlined event and email marketing, contributing to the success of their annual Gravy Chase Run/Walk, which achieved record participation of 3,333 (a 10% YOY increase) and raised $170,000.
CHALLENGE
Facing challenges with a difficult-to-use donor database
Previously, the organization faced challenges with a steep learning curve and limited training resources on their old database, which made donor communication and reporting inefficient. Switching to Bloomerang addressed these issues, offering an intuitive system that even board members could navigate easily. Partnering with Bloomerang, a fellow Indiana-based organization, strengthened their commitment to local collaboration and innovation.
SOLUTION
Finding success with Bloomerang donor management
The BGC of Boone County has found tremendous success using Bloomerang as their donor management platform, citing its user-friendly interface and versatility as key benefits. “Prior to me starting, we did not do any sort of external communication email blast. So I now do all of our marketing blast through the Bloomerang platform to all our donors,” said Katie Reasoner, Development Consultant. “A couple board members have figured reporting out all by themselves, so it’s very user intuitive and user friendly.” The Club leverages Bloomerang’s features to manage donor outreach separately from member communications, ensuring tailored marketing efforts. Bloomerang has simplified operations, improved donor engagement, and helped the Club better manage their relationships, making it an invaluable tool for their mission.
RESULTS
Seeing fundraising results in donor and event communications
The Club uses Bloomerang to craft email marketing and manage event ticketing, allowing them to centralize all donor and event communications in one platform. These features supported the success of the club’s annual Gravy Chase Run/Walk, which saw a record-breaking 3,333 participants, a 10% YOY increase in registrations, and raised $170,000. The Boys & Girls Club of Boone County is proof that purpose-driven action, fueled by innovative solutions and collective effort, can turn challenges into results.
“If you're not using Bloomerang, you have to. I'm a big Bloomerang fan.”
participants in annual Gravy Chase Run/Walk
increase in registrations for annual Run/Walk
raised for annual Run/Walk
