How the Humane Society of Parkersburg Improved Donor Management with Bloomerang
KEY HIGHLIGHTS
The Humane Society of Parkersburg is a private nonprofit shelter with a government contract to provide animal control services, taking in approximately 3,000 animals annually. They faced challenges with their outdated donor CRM, which created duplicate records and made tracking donor activity difficult. Parkersburg Humane transitioned to Bloomerang for its robust reporting, ease of use, and flexible training options. Bloomerang has streamlined donor management, improved reporting, and supported steady revenue growth over the past four years, helping them scale and fulfill its mission.
CHALLENGE
An outdated nonprofit CRM
Parkersburg Humane faced a critical obstacle. Their decade-old database wasn’t just cumbersome—it was limiting their ability to build meaningful connections with their donors. It created a new record for every donation, resulting in multiple records for regular donors. It was difficult to easily track a donor’s total contributions, donation frequency, or the types of causes they supported without manually reviewing individual records. Although the limitations of their old system made migration a bit time-consuming, the transition to Bloomerang was worth it.
SOLUTION
An easy transition to robust reporting
Parkersburg Humane ultimately selected Bloomerang due to its efficiency, robust reporting features, and ease of conversion. Board members actively participated in the evaluation and selection process of Bloomerang, further strengthening the members’ fundraising knowledge. Bloomerang has significantly improved their ability to track donor activity, generate ad hoc and monthly board reports, and identify lapsed donors for re-engagement opportunities. The organization also appreciates that Bloomerang offers plenty of training opportunities, both live and on-demand, allowing customers to access past sessions anytime.
RESULTS
Scaled fundraising growth to fulfill the mission
Parkersburg appreciates Bloomerang’s flexibility, which allows them to scale as they grow without overcommitting to unused capacity upfront. Bloomerang has streamlined their operations and enhanced their donor management capabilities, with the organization’s revenue growing steadily over the past 4+ years. Together, Parkersburg Humane and Bloomerang are proving what’s possible when purpose meets the right tools.
“Bloomerang was the selection that we made based on the ease of conversion. The sizing fits what we do, and that sizing increases as we grow. It was also important for us to find something that allowed us the capability to pull ad hoc reports, as well as some robust reporting, that we use on a regular basis.”
of YOY revenue growth
