Española Humane Society Reaches 68% Donor Retention with Bloomerang Tools
KEY HIGHLIGHTS
Española Humane Society is an open-door shelter in Rio Arriba County, New Mexico, offering free services for all animals, including dogs, cats, and small pets like rabbits and hamsters. They partnered with Bloomerang to improve donor database accuracy and efficiency, reducing errors and duplicates. With Bloomerang’s user-friendly interface and detailed donor profiles, they also enhanced segmentation, outreach, and reporting. These tools, combined with their focus on donor retention through personalized engagement like thank-you calls, helped them achieve an impressive 68% donor retention rate, strengthening their fundraising strategy.
CHALLENGE
Challenges in donor data accuracy
To amplify their mission, Española Humane Society was looking for a nonprofit CRM that could help them reduce errors and duplicates within their extensive database. They embraced Bloomerang, which is built to empower organizations with accurate supporter data. Using Bloomerang has significantly improved their donor database management and efficiency.
SOLUTION
Bloomerang’s solution for streamlining nonprofit donor management
Data is power when it comes to building lasting relationships. By focusing on maintaining complete and accurate constituent profiles—including names, contact information, birth years, and other critical details—Española Humane has been able to enhance their segmentation and outreach efforts. Their commitment and success in data accuracy has earned praise from vendor partners when conducting mailings and providing reports.
Española Humane also credits Bloomerang’s user-friendly interface for streamlining data management. Features like donor profile pages with detailed information, social media links, and even photos make it easier to recognize and engage with donors personally. This attention to detail allows them to confidently produce accurate reports for board members and fundraising efforts, improving overall fundraising strategy. Bloomerang has become an essential tool in their fundraising success, enabling them to build stronger donor relationships while maintaining an organized and effective database.
RESULTS
An incredible 68% donor retention rate
This humane society also places a strong focus on donor retention, consistently monitoring retention rates and striving to improve them. Española Humane prioritizes actions like thank-you calls and writing notes to maintain donor engagement. Their ambitious retention goal of 70% reflects their belief in the power of lasting connections—and they’re achieving results. With a remarkable 68% donor retention rate, Española Humane is proving that strong relationships fuel impactful change. With Bloomerang as a partner, they’re not just managing donors—they’re creating a future where animals and their communities thrive together.
“I’ve been in fundraising for thirty plus years and have used lots of other software, like Raiser’s Edge. What I like about Bloomerang is that it's super user-friendly. I love the dashboard because every day, it tells me what I need to do. With Bloomerang, now I feel comfortable that I can actually produce reports that are actually accurate.”
donor retention rate
