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ARTICLE

Read This If Your Nonprofit Didn't Do #GivingTuesday

It’s okay.

You can still fundraise during the remaining 364 days of the year, especially during the last three days of the calendar year.

According to Network for Good’s Digital Giving Index, 12% of 2014 giving happened on the last three days of the year, with those days far-exceeding giving on #GivingTuesday.

december-giving

And according to a survey by The John Templeton Foundation and analytics firm Edelman Berland, only 18% of Americans are familiar with #GivingTuesday.

MW-EA228_donati_20151201115229_ZH

This isn’t to say that it’s without merit, but don’t beat yourself up over choosing not to participate, or missing it entirely.

If you did participate, the real work is about to begin.

Steven Shattuck
Steven Shattuck served as the chief Engagement Officer at Bloomerang for 10 years. A prolific writer and speaker, Steven contributed to “Fundraising Principles and Practice: Second Edition.” He also supports the Association of Fundraising Professional's Fundraising Effectiveness Project, serves as an AFP Center for Fundraising Innovation (CFI) committee member, and sits on the faculty of the Institute for Charitable Giving. He is the author of Robots Make Bad Fundraisers - How Nonprofits Can Maintain the Heart in the Digital Age, published by Bold and Bright Media (2020). You can find Steven Shattuck on LinkedIn

Comments

  • Tina Cincotti

    Amen! And thank you Steve!

  • Beth Ann Locke

    Good point!
Leave a reply

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