Read This If Your Nonprofit Didn’t Do #GivingTuesday

It’s okay.

You can still fundraise during the remaining 364 days of the year, especially during the last three days of the calendar year.

According to Network for Good’s Digital Giving Index, 12% of 2014 giving happened on the last three days of the year, with those days far-exceeding giving on #GivingTuesday.


And according to a survey by The John Templeton Foundation and analytics firm Edelman Berland, only 18% of Americans are familiar with #GivingTuesday.


This isn’t to say that it’s without merit, but don’t beat yourself up over choosing not to participate, or missing it entirely.

If you did participate, the real work is about to begin.

Steven Shattuck

Steven Shattuck

Chief Engagement Officer at Bloomerang
Steven Shattuck is Chief Engagement Officer at Bloomerang. A prolific writer and speaker, Steven is a contributor to "Fundraising Principles and Practice: Second Edition" and volunteers his time on the Project Work Group of the Fundraising Effectiveness Project and is an AFP Center for Fundraising Innovation (CFI) committee member.
Steven Shattuck
By |2017-06-10T18:39:41-04:00December 2nd, 2015|#GivingTuesday|


  1. Beth Ann Locke December 2, 2015 at 12:50 am - Reply

    Good point!

  2. Tina Cincotti December 2, 2015 at 9:14 am - Reply

    Amen! And thank you Steve!

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