[NEW FEATURE] Email Deliverability Improvements

By | 2018-06-11T13:09:47+00:00 June 10th, 2018|Product Updates|

Bloomerang has made some improvements to increase the chances of your emails getting to your constituents' inboxes. Improved email deliverability leads to greater open rates, and informed constituents leads to engagement! Bloomerang automatically scans email addresses for every constituent to validate their deliverability - at no additional cost - without [...]

Salesforce for Nonprofits: Savior or Sinker?

By | 2018-06-06T11:41:50+00:00 June 8th, 2018|Software|

So what does it take to be successful with Salesforce as a nonprofit? Having worked with hundreds of nonprofits looking to make a meaningful change in their fundraising tools, Salesforce often comes up as a possible option. As a purveyor of donor management tools ourselves, you would expect that we [...]

3 Summer Donor Database Cleaning Tips

By | 2018-06-03T16:12:13+00:00 June 4th, 2018|Data Management|

For the typical nonprofit, the majority of individual donors will send in their money during the fourth quarter of the year. That means we're quickly approaching the time when you need to have your database and procedures in place for the giving season. Use the slower period between June and [...]

[NEW FEATURE] Bloomerang Features Portal

By | 2018-06-01T07:38:14+00:00 June 1st, 2018|Product Updates|

Bloomerang now has a dedicated features portal, which you can access through the "Features Portal" link in the Help dropdown! This link takes you to our new Bloomerang Features Portal where you can submit feedback directly to our Product team and see the progress of the development of new features! [...]

The Nonprofit Wrap-Up – May 2018

By | 2018-05-30T10:27:03+00:00 May 31st, 2018|Nonprofit Wrap-Up|

We wanted to share with you some nonprofit articles, opinions and resources that caught our eye in the month of May. Year-End is Coming……… – “If you’re planning on doing an integrated, year-end campaign that starts with your holiday mailing and ends with your final e-blast on December 31, it’s [...]

Nonprofit Newsletters Donors Abhor

By | 2018-05-29T10:54:31+00:00 May 30th, 2018|Donor Communications, Donor Engagement|

Most nonprofit newsletters, sadly, are the antithesis of what donors crave. In 2001 I attended my first workshop with Penelope Burk, author of Donor-Centered Fundraising. It completely changed how I approached fundraising. It also changed how I approached nonprofit marketing. Specifically, I learned something most donors simply won’t tell you [...]

[FREE DOWNLOAD] Donor-Centered Content Marketing Worksheet & Checklist

By | 2018-05-29T08:32:05+00:00 May 29th, 2018|Donor Communications|

Content marketing is about engagement. Not just any content will do though. It must be closely aligned with your constituents’ interests, which means creating and disseminating content simply for “top of mind awareness” is no longer sufficient. It’s critical that you integrate content marketing and fundraising. The single biggest step [...]