ARTICLE
Fundraisers: Make Every Hour Your Finest Hour
Those that know me know how much I love Red Sox baseball. I became completely passionate about them and Fenway Park while living in Massachusetts through the 1990s.
Of course, last season was truly magically for us Sox fans as the team came together to win the 2013 World Series! But the season will most likely be remembered for an event that happened at the beginning in April: the bombing at the finish line of the Boston Marathon.
The terrorist event rallied the city like I have never seen! The goodwill towards one other, “Boston Strong,” and the increase in philanthropic activity to help those in need was very impressive.
Truly, it was Boston’s finest hour.
For nonprofits, the help you provide doesn’t just happen in the wake of a tragedy. The support you give, meals you serve, shelter you provide, and animals you rescue is needed every day!
Treat every day like you were raising money during your finest hour:
- Communicate the urgent need
- Let the donor know they can and are making a difference – often!
- Create urgency that the donor can make a difference right now
- Tell your story using all forms of media to truly illicit an emotional response that will motive a gift
- Employ the tools you need to build the relationship with new donors and focus on retention!
As a fundraiser, every hour is your finest!
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