10 Important Donor Types To Communicate To During the Coronavirus Outbreak

During the coronavirus outbreak, fundraisers are being bombarded with advice urging them to reach out to their donors now. As is the case during any situation, the more you segment your communications for specific audiences, the more likely those communications are to resonate with the recipient. Now, however, is a [...]

[DIGEST] Essential COVID-19 / Financial Crisis Fundraising Advice

With the World Health Organization officially declaring COVID-19 outbreak a pandemic, we wanted to share with you some timely crisis fundraising advice, articles, opinions, and resources in the wake of coronavirus and its financial implications. This post will be updated. Please leave a comment with links to anything you think [...]

Raising Funds in Tough Times

This article was originally published during the 2008 financial crisis. It has been republished here with permission from the Panas estate. It's a puzzling phenomenon. It may seem counterintuitive, but in tough financial times people actually give more. But they give to organizations they care greatly about. Those organizations that [...]