About Tony Smercina

Tony Smercina serves as executive vice president of Pursuant’s Fundraising Services division that provides gift officer services, including the signature Charitable Partners (TM) Program — a turnkey solution for upgrading annual/general fund donors to mid-level giving and beyond.

10 Things To Remember About Mid-Level Donors

Most nonprofits focus on two areas to meet fundraising goals: giving at the general, broad-based fund level and major giving. This strategy has a built-in gap: mid-level giving strategies that simultaneously upgrade donors to your general fund while cultivating the next generation of major donors. […]

By |2017-06-10T18:48:56-04:00August 12th, 2015|Fundraising|
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