About Madison Gonzalez

Madison Gonzalez is a National Public Speaker, Storyteller of the Year Award-Winner, Best-Selling Author of Dear Mirror, Events Manager, and Published Poet. She is also the Advancement Director at Morning Light, Inc., and Indianapolis-based nonprofit that fosters community programs in Indiana for the terminally ill, seniors, families and the home-bound. As a storytelling coach and consultant, it is her mission to empower others to share their stories for impact and income. Madison can be reached at

Strategic Communication: External Nonprofit Communication

Once you and your team have worked together to fine-tune your internal nonprofit strategic communication initiatives by constructing a mission statement, vision statement, and identifying your core values, you can now start to strategize your external nonprofit communication efforts. There are several forms of external nonprofit communication which include: Website [...]

By |2021-04-21T10:36:01-04:00April 27th, 2021|Donor Communications, Strategic Planning|

Nonprofit Strategic Communication: Internal Branding and Messaging

If you are working to master the messaging of your mission to share with the public, start by looking within. Sounds very spiritual doesn’t it? But really, good nonprofit strategic communication begins within an organization before ever setting out to share with everyone else.  Before you communicate with an audience, [...]

By |2021-04-15T12:04:24-04:00April 20th, 2021|Donor Communications, Nonprofit Brand|

Creating Story-Worthy Nonprofit Content: Do Something Good to Share Something Good

Are you struggling to come up with fresh and interesting story-worthy nonprofit content to share with your constituents? As nonprofit professionals, the chances are excellent that you are doing great work each and every day. However, it’s also possible your communications feel slightly stale if you are sharing the same [...]

Leveraging the Impact of Your Stories: How-To Help Your Nonprofit Success Stories Get Greater Reach

So you’ve done the hard work of obtaining a quality mission-story for your organization. You’ve identified the “character” or person you serve, the struggle they’ve faced, the goals they want to achieve, and how your organization helped create change for them. You’ve shared your nonprofit success stories and gotten a [...]

By |2021-03-18T15:15:26-04:00March 23rd, 2021|Donor Communications, Storytelling|

Back-To-The-Basic Techniques for Social Media: How-To Use Social Media to Spread Your Mission and Message

As nonprofit professionals, oftentimes one of our greatest tasks is advocacy. We know we need to raise awareness and educate the community about our causes in order to seek the support we need. In this digital day and age, there are more opportunities than ever to reach who you are [...]

By |2021-03-11T15:31:52-05:00March 16th, 2021|Donor Communications, Social Media|

Building a Nonprofit Board: A Beginners Guide on Who To Look For, How To Find Them, and How To Ensure Success

A good nonprofit board is priceless and can serve many purposes. Board members can be the community “face” of an organization, provide quality connections, help steer strategy and planning, and offer invaluable support and insight. Building a nonprofit board should not be overlooked, but who should you be looking for [...]

By |2021-02-26T10:51:12-05:00March 2nd, 2021|Nonprofit Boards, Nonprofit Management|

The Plus One Method: A “Why Didn’t I Think of That” Method for Simple, Effective Digital Nonprofit Networking

Are your nonprofit communications feeling extra challenging in this digital era? Do you feel like all of your e-mails sound the same or you struggle to reach new supporters? Then do I have a solution for you in the form of nonprofit networking! I’ll drop the infomercial hook, but really, [...]

By |2021-02-12T13:42:40-05:00February 17th, 2021|Networking, Peer-to-Peer|
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