About Madison Gonzalez

Madison Gonzalez is a National Public Speaker, Storyteller of the Year Award-Winner, Best-Selling Author of Dear Mirror, Events Manager, and Published Poet. She is also the Advancement Director at Morning Light, Inc., and Indianapolis-based nonprofit that fosters community programs in Indiana for the terminally ill, seniors, families and the home-bound. As a storytelling coach and consultant, it is her mission to empower others to share their stories for impact and income. Madison can be reached at

The Quick and No-Nonsense Guide to Nonprofit Storytelling: 4 Steps for The Busy Nonprofit Professional

Let’s just be honest right up front, in the case of many nonprofits, the staff is small and the time is limited. We all have certain skills and we all possess special passions. Most nonprofit professionals can relate to the idea of wearing many hats, some of which we don’t [...]

By |2021-02-22T15:51:15-05:00February 23rd, 2021|Donor Communications, Storytelling|

The Plus One Method: A “Why Didn’t I Think of That” Method for Simple, Effective Digital Nonprofit Networking

Are your nonprofit communications feeling extra challenging in this digital era? Do you feel like all of your e-mails sound the same or you struggle to reach new supporters? Then do I have a solution for you in the form of nonprofit networking! I’ll drop the infomercial hook, but really, [...]

By |2021-02-12T13:42:40-05:00February 17th, 2021|Networking, Peer-to-Peer|

20 Solid Interview Questions to Help Your Nonprofit Cultivate Connection

Framing the Extraordinary Within the Ordinary to Cultivate Connection and Build Engaged Case Studies As non-profit professionals, we know how important storytelling and personal case studies are to cultivate connection to our audience with our mission and raising money. Stories help create relationships. Stories help facilitate familiarity.  Storytelling is something [...]

By |2021-02-02T09:12:24-05:00February 2nd, 2021|Donor Communications, Donor Engagement|

A Beginner’s Guide to Visual Storytelling in Your Nonprofit Communications

Show Don’t Tell in Nonprofit Communications Choosing the right digital medium for fundraising ventures has never been so important. With the entire world online and on social media daily, using visual storytelling will help your nonprofit connect with the right supporters.  There are many options when it comes to visual [...]

By |2021-01-22T15:04:02-05:00January 26th, 2021|Donor Communications, Donor Engagement, Storytelling|

How-To Get Your Nonprofit Creative Content Juices Flowing with the 5 Basic Story Types

Discover the Five Basic Story Types to Inspire Your Audience into Action and Get Your Nonprofit Creative Content Juices Flowing When searching for inspiration for your next newsletter, e-mail, or public appeal, consider examining the five tried and true story types to get your nonprofit creative content juices flowing. The [...]

By |2021-01-17T19:01:56-05:00January 20th, 2021|Donor Communications, Donor Engagement, Storytelling|

3 Tips to Hook Your Nonprofit Audience’s Attention from the Beginning

How-To Write a Stellar Opening Statement That Will Draw Your Nonprofit Audience's Attention in Immediately  What is the difference between content that captures your nonprofit audience's attention and draws them in and content that people just scroll past or send to “spam?” It’s all about the hook. A hook is [...]

By |2021-01-11T14:08:22-05:00January 12th, 2021|Donor Communications, Donor Engagement|

How to Leverage the Power of Nonprofit Stories When You Must Respect Identities

Storytelling Ethics 101: Protecting Anonymity As a non-profit professional, chances are good you’ve been told about the power of nonprofit stories – and if you haven’t, now you have. Storytelling is one of the most effective forms of communication available because it humanizes your mission and connects your supporters in [...]

By |2020-12-07T15:20:45-05:00December 8th, 2020|Donor Communications, Storytelling|

How to Share Vulnerable Nonprofit Stories Tastefully and Respectfully

Storytelling Ethics 101: How to Avoid Exploitation Storytelling is an essential element to effective communication. Nonprofit stories often play a key role in maximizing an organization’s overall impact and income. But let’s face it, storytelling can be vulnerable. The human experience can be a delicate, complicated, and emotional at times. [...]

By |2020-12-01T09:15:24-05:00December 1st, 2020|Donor Communications, Storytelling|

Putting the Thank You Before the Next Please: How-To Spotlight Nonprofit Supporters in a Meaningful Way

As non-profit professionals, we know that dedicated supporters and volunteers are the lifeblood to our charitable organizations. It's so important not to let their role be taken for granted, and let's be honest, it's not unknown for the those of us within a busy nonprofit to innocently overlook the everyday [...]

By |2020-11-16T14:30:08-05:00November 17th, 2020|Donor Engagement, Storytelling|
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