Over centuries, storytelling has followed a similar pattern. Once you’ve cracked the code to the pattern, you’ll find that telling compelling nonprofit stories becomes less overwhelming and more manageable. You can apply the same blueprint again and again and know the stories will be well received by your audience. Below [...]
Many organizations are re-inventing themselves and their events after the COVID-19 pandemic. Because the whole world was tilted on its axis in the last year and a half, if there was ever a time to try something new, it’s now. This can be an exciting opportunity, but it can also [...]
In-person events are making a comeback, which means you’ll need a fundraising event venue in which to host those events. Because you might be out of practice when it comes to securing a fundraising event venue, here are a few recommendations. When vetting locations for your event, it helps to [...]
As the world starts to open back up after the COVID-19 pandemic, now is an excellent time to re-imagine the various components of your organization and whether or not an in-person fundraising event makes sense. As stressful and unpredictable as the pandemic was, 2020 also pushed organizations to look at [...]
This is part 4 in a 4-part series. Read part 1 and part 2 and part 3. By now we know that your communication efforts will be much more effective when there is a clear plan in place. It’s important to determine goals and objectives, understand your audience, and develop [...]
This is part 3 in a 4-part series. Read part 1 and part 2. Communications plans help offer structure and strategy that can save you time and energy in the long run, while getting your desired objectives accomplished. Having a coherent communications plan where you package your message will help [...]
This is part 2 in a 4-part series. Read part 1 here. Any experienced marketer would tell you that understanding one’s audience is key to success in communication. When creating a strategic communications plan, it's important to identify your goals for each particular communications effort. After you identify the goals [...]
This is part 1 in a 4-part series. Read part 2 and part 3. Part 4 is coming soon. Does it ever feel like you’re throwing emails, newsletters, and social media posts at anyone who will listen–but aren’t really sure if your efforts are working or not? This method is sometimes [...]
Imagine a story where someone was born, everything went perfectly from beginning to end, and then the story was over. Where is the intrigue? Where is the interest? Where is the excitement? Where is the lesson learned? Where is the transformation? When it comes to a good nonprofit story, struggle [...]
Once you and your team have worked together to fine-tune your internal nonprofit strategic communication initiatives by constructing a mission statement, vision statement, and identifying your core values, you can now start to strategize your external nonprofit communication efforts. There are several forms of external nonprofit communication which include: Website [...]
If you are working to master the messaging of your mission to share with the public, start by looking within. Sounds very spiritual doesn’t it? But really, good nonprofit strategic communication begins within an organization before ever setting out to share with everyone else. Before you communicate with an audience, [...]
The Writing Process So, you want to write new content; or maybe you need to write new content. You’ve heard how important storytelling is for communicating your mission and message but let’s face it – you haven’t written a story since high-school English class. You may be wondering where do [...]