Let’s just be honest right up front, in the case of many nonprofits, the staff is small and the time is limited. We all have certain skills and we all possess special passions. Most nonprofit professionals can relate to the idea of wearing many hats, some of which we don’t [...]
Are your nonprofit communications feeling extra challenging in this digital era? Do you feel like all of your e-mails sound the same or you struggle to reach new supporters? Then do I have a solution for you in the form of nonprofit networking! I’ll drop the infomercial hook, but really, [...]
As non-profit professionals, we know that a good board is the lifeblood to a successful organization. It is also no secret that the world and our communities have been forced to become more separate due to a global pandemic. So, how do we stay motivated and connected and keep board [...]
Framing the Extraordinary Within the Ordinary to Cultivate Connection and Build Engaged Case Studies As non-profit professionals, we know how important storytelling and personal case studies are to cultivate connection to our audience with our mission and raising money. Stories help create relationships. Stories help facilitate familiarity. Storytelling is something [...]
Show Don’t Tell in Nonprofit Communications Choosing the right digital medium for fundraising ventures has never been so important. With the entire world online and on social media daily, using visual storytelling will help your nonprofit connect with the right supporters. There are many options when it comes to visual [...]
Discover the Five Basic Story Types to Inspire Your Audience into Action and Get Your Nonprofit Creative Content Juices Flowing When searching for inspiration for your next newsletter, e-mail, or public appeal, consider examining the five tried and true story types to get your nonprofit creative content juices flowing. The [...]
How-To Write a Stellar Opening Statement That Will Draw Your Nonprofit Audience's Attention in Immediately What is the difference between content that captures your nonprofit audience's attention and draws them in and content that people just scroll past or send to “spam?” It’s all about the hook. A hook is [...]
Empathy in All and All in Empathy: Part 2  In Part 1 of this Blog series, Empathy in All and All in Empathy: Part 1 – How to Connect to Current Donors Through Empathic Storytelling we discussed how empathy helps promote action in your audience. When someone feels a connection to [...]
Empathy in All and All in Empathy: Part 1 "You never really understand a person, until you consider things from his point of view, until you climb into his skin and walk around in it." Atticus Finch, To Kill a Mockingbird Think about your e-mail inbox. How many of the [...]
Storytelling Ethics 101: Protecting Anonymity As a non-profit professional, chances are good you’ve been told about the power of nonprofit stories – and if you haven’t, now you have. Storytelling is one of the most effective forms of communication available because it humanizes your mission and connects your supporters in [...]
Storytelling Ethics 101: How to Avoid Exploitation Storytelling is an essential element to effective communication. Nonprofit stories often play a key role in maximizing an organization’s overall impact and income. But let’s face it, storytelling can be vulnerable. The human experience can be a delicate, complicated, and emotional at times. [...]
As non-profit professionals, we know that dedicated supporters and volunteers are the lifeblood to our charitable organizations. It's so important not to let their role be taken for granted, and let's be honest, it's not unknown for the those of us within a busy nonprofit to innocently overlook the everyday [...]