As fundraisers, everything we want is on the other side of good communication. Story is one of the most effective forms of communication available – it’s science! Since the beginning of time, human beings have looked to story to learn from other's successes and mistakes. Human beings look to story [...]
Stories have a unique way of engaging an audience. If you want to learn how to win hearts, change minds, and get your audience to take action, you need to get good at sharing stories. Here are six storytelling tips to win hearts, change minds, and create a real impact: [...]
As much as we all like to believe we make decisions based on sound logic, stats, and reason - this simply isn't the case. People act on emotion. And scientifically speaking, emotion is a chemical reaction. If you want to prompt your audience into action during your next campaign or [...]