About Madison Gonzalez

Madison Gonzalez is a National Public Speaker, Storyteller of the Year Award-Winner, Best-Selling Author of Dear Mirror, Events Manager, and Published Poet. She is also the Advancement Director at Morning Light, Inc., and Indianapolis-based nonprofit that fosters community programs in Indiana for the terminally ill, seniors, families and the home-bound. As a storytelling coach and consultant, it is her mission to empower others to share their stories for impact and income. Madison can be reached at

4 Key Ingredients to A Good Story: How to Tell Compelling Nonprofit Stories

Over centuries, storytelling has followed a similar pattern. Once you’ve cracked the code to the pattern, you’ll find that telling compelling nonprofit stories becomes less overwhelming and more manageable. You can apply the same blueprint again and again and know the stories will be well received by your audience.  Below [...]

By |2021-07-22T14:38:33-04:00July 27th, 2021|Donor Communications, Storytelling|

Are In-Person Events Making A Comeback? 5 Tips to Start Considering a Safe and Fun In-Person Fundraising Event Again

As the world starts to open back up after the COVID-19 pandemic, now is an excellent time to re-imagine the various components of your organization and whether or not an in-person fundraising event makes sense. As stressful and unpredictable as the pandemic was, 2020 also pushed organizations to look at [...]

By |2021-06-18T10:19:18-04:00July 6th, 2021|Fundraising Events|

Nonprofit Communications Plan: How to Identify an Audience and Create an Avatar

This is part 2 in a 4-part series. Read part 1 here.  Any experienced marketer would tell you that understanding one’s audience is key to success in communication. When creating a strategic communications plan, it's important to identify your goals for each particular communications effort. After you identify the goals [...]

By |2021-06-03T15:14:11-04:00May 25th, 2021|Donor Communications, Strategic Planning|

Strategic Communication: External Nonprofit Communication

Once you and your team have worked together to fine-tune your internal nonprofit strategic communication initiatives by constructing a mission statement, vision statement, and identifying your core values, you can now start to strategize your external nonprofit communication efforts. There are several forms of external nonprofit communication which include: Website [...]

By |2021-04-21T10:36:01-04:00April 27th, 2021|Donor Communications, Strategic Planning|

Nonprofit Strategic Communication: Internal Branding and Messaging

If you are working to master the messaging of your mission to share with the public, start by looking within. Sounds very spiritual doesn’t it? But really, good nonprofit strategic communication begins within an organization before ever setting out to share with everyone else.  Before you communicate with an audience, [...]

By |2021-04-15T12:04:24-04:00April 20th, 2021|Donor Communications, Nonprofit Brand|
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