What to Consider When Picking Your Next Fundraising Event Theme

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Many organizations are re-inventing themselves and their events after the COVID-19 pandemic. Because the whole world was tilted on its axis in the last year and a half, if there was ever a time to try something new, it’s now. This can be an exciting opportunity, but it can also be overwhelming if you don’t know where to start or what will work when it comes to your fundraising event theme.
If you’re struggling to come up with a theme or gimmick for your fundraising event, this blog is for you. Whether you’re looking to host a virtual event or an in-person event, you need a fun hook for it. How much guests enjoy themselves can greatly impact your funds raised and the chances that your event will grow by word of mouth in future years. Making sure you pick a fundraising event theme that sparks their interest and holds their attention is important.
Here’s how you can go about picking your fundraising event theme.
When thinking about your goals, ask yourself these questions:
Think about what you’re hoping to accomplish with your event and build upon that for the next step.
In order to start to pin down who your target audience is and what may appeal to them, ask yourself these questions:
Just like every marketing effort, you need to know your audience if you want to successfully appeal to them. Consider your goal and who can help you get there. Knowing your ideal audience will help you know what kind of event would be enjoyable for them and will help you know where to market your event.
Considering your audience will also help you develop an event that will be in your guest’s price point. A gala may be better “suited” (see what I did there?) for a corporate or well-established crowd while a themed festival or 5K may be more affordable for youth and young couples.
What time of year are you hoping to host your event? Check your community calendars to see if there are any other fundraising events happening around that time that might potentially compete with yours. The less competition, the better.
You could also look to the time of year to draw inspiration for a season-related theme—such as a holiday shopping silent auction, a chili cook-off or fall festival, a summer block party, or a holiday themed 5K.
What is currently popular in your area for your target audience? Do you want to host an indoor event or an outdoor event? Are there certain trends you’re noticing online or in conversation?
Keep in mind it is just as important to look at what people don’t like as it is to look at what people do like. Looking at what’s popular or not can give you some inspiration about where to start and what to avoid. Websites like Pinterest can also offer a lot of unique ideas when it comes to inspiration.
Are there any trendy taglines, hashtags, or things that relate to your mission and could tie your mission into your fundraising event theme? How can you get creative and tie your mission into your fundraising event theme throughout various points of the event?
Think about what you can do to keep your goals and purpose at the forefront for your guests as well.
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